Editable Shopify Liquid Theme for a Women’s Wellness BrandEditable Shopify Liquid Theme for a Women’s Wellness Brand
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Neuaura is a UK women’s wellness brand making targeted supplements for life after 40: BloatBurn, CraveFree, AcheFree and Daily Menopause. The project started with a design and it was my job was to turn it into a production-ready Shopify Liquid theme the Neuaura team could run themselves.
I rebuilt the design as a library of more than 40 custom sections, each one fully editable from the theme editor. They include results carousels, a 90-day timeline with tabs, an ingredients breakdown with accordions, comparison tables, a searchable reviews hub, risk-reversal guarantee blocks, FAQ hubs and countdown offer cards. Colours, copy, images and layout all come from the schema settings, so the marketing team can build new landing pages and campaign variations without touching code. The whole theme uses Tailwind with a custom brand palette and typography.
The result is a fast-moving, conversion-focused storefront that the Neuaura team owns end to end. They can launch Black Friday offers, test new messaging and build product landing pages the same day, rather than waiting on development time.
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Ashar's avatar
Turning a design into 40 editable sections is a smart way to hand a store over, especially when the marketing team needs to move fast on Black Friday offers. The searchable reviews hub and the 90 day timeline with tabs sound like the pieces that will do the heavy lifting for...
Muhammad's avatar
Nice work!
Senad's avatar
40+ custom sections all editable from the theme editor is exactly what lets a client really own their store. The 90-day timeline with tabs is a great way to set expectations for a supplement brand.
Nadeem's avatar
Building the whole design as 40+ editable sections is exactly the right call — the Neuaura team being able to launch Black Friday offers and test messaging without waiting on dev time is a huge win for a small brand. The reviews hub and comparison tables should help conversions too.
Tabish's avatar
Turning a design into a Liquid theme the team can actually run themselves is the part that often gets overlooked. Nice work on this one.
Khurram's avatar
The 40-plus custom sections approach is exactly what a supplement brand needs — the 90-day timeline with tabs and the searchable reviews hub are the two pieces that will do the most for trust, since shoppers for menopause products want proof over time. One thing I'd test is the...
Madob 's avatar
Excellent execution!
Salah's avatar
Love this.
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