Shweta Deshpande
4Y+ Experience PR, Influencer Social Media Strategy
New to Contra
Shweta is ready for their next project!
Throwing it back to one of my favorite projects!
Working behind the scenes on the Onitsuka Tiger Autumn/Winter 2024 editorial with Vogue India was a reminder that the most rewarding moments in fashion often happen long before a campaign goes live.
From PR coordination and sourcing...
vogue.in
Onitsuka Tiger introduces its Autumn/Winter 2024 Collection in India
Looking for style inspiration this season? Check out the brand’s versatile ensembles where sporty outerwear meets high fashion
Olive undertones deserve better than "close enough."
I've curated the foundations I keep returning to and the new launches that are changing the conversation around complexion.
The full guide is below.
I tend to collect places more than things.
A beautiful hotel.
A fragrance I'll wear for years.
A café I'll revisit every time I'm in the city.
That's the kind of content I love creating.
I'm currently looking to collaborate with PR agencies and brands across beauty, luxury,...
The most successful PR campaigns don't end when the package is delivered.
One of my favorite projects was working on PR seeding for #Clinique hero products, where we coordinated gifting across 100+ beauty editors, media contacts and beauty KOLs in India.
Most people think PR...
Why beauty brands don't need bigger influencers. They need better storytelling.
The biggest mistake beauty brands still make?
Thinking reach equals results.
Consumers don't buy because an influencer has 2M followers.
They buy because they trust the recommendation. After working on...
