Shweta Deshpande
4Y+ Experience PR, Influencer Social Media Strategy
Behind the Launch: H&M Beauty
A behind-the-scenes case study from an H&M Beauty launch, showcasing my work across PR, media relations and influencer marketing.
Scope included:
• PR logistics & event coordination
• Beauty editor and media outreach
• Influencer & KOL management
•...
When I saw this Valentino red, I immediately knew I wanted to shoot it differently.
There is something about that particular red. Very confident, very feminine, a little provocative. My first references were leather, latex and that slightly femme fatale energy, so I built the...
PR & Influencer Marketing Selected Brand Experience
A selection of beauty, fashion and lifestyle brands I've worked across throughout my PR and influencer marketing career.
My experience spans media relations, influencer and KOL management, campaign strategy, product seeding,...
Behind the Launch: H&M Beauty
A behind-the-scenes case study from an H&M Beauty launch, showcasing my work across PR, media relations and influencer marketing.
Scope included:
• PR logistics & event coordination
• Beauty editor and media outreach
• Influencer & KOL management
•...
I find my best creative references away from a screen.
Travelling through cities like Rome continues to influence the way I approach visual storytelling paying attention to proportion, texture, colour and the details that give a place its identity.
Whether it's beauty, fashion or...
