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PR & Influencer Marketing Selected Brand Experience
A selection of beauty, fashion and lifestyle brands I've worked across throughout my PR and influencer marketing career.
My experience spans media relations, influencer and KOL management, campaign strategy, product seeding, brand activations, event execution and relationship management.
Selected brands include H&M Beauty, NARS, Clinique, e.l.f., Onitsuka Tiger, Armani Beauty, Azzaro, Fix My Curls, Kiro Beauty and Sugar Cosmetics.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Building a visual world across four iconic brands. 🥤
A look at my social media and visual identity work for PepsiCo Congo, spanning Pepsi, Mirinda, Sting and Aquafina.
The project explored distinct visual directions for each brand while keeping the overall campaign system cohesive — from social media creatives to the Dance Like Congo event identity.
What I worked on:
— Social media design
— Campaign visuals
— Event logo & visual identity
— Art direction
More of my branding, packaging and social design work on my profile.
Four owned brands under one campaign system is the hardest version of that brief — the parent wants family resemblance and every brand manager wants separation, and those two pull in opposite directions. Looking at these, what did you hold constant across all four: the grid, the type, or just the energy?
Love this!
I recently worked on a premium Scent and Perfume brand.
Leading with the æ ligature is a confident call — it hands you an ownable glyph before anyone has read the name, which is rare in fragrance where everyone defaults to a thin serif. The question I'd have is the bottle: does that wordmark still hold at neck-label width, or did you cut a separate lockup for the pack?