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Behind the Launch: H&M Beauty
A behind-the-scenes case study from an H&M Beauty launch, showcasing my work across PR, media relations and influencer marketing.
Scope included:
• PR logistics & event coordination
• Beauty editor and media outreach
• Influencer & KOL management
• Guest list planning and accreditation
• Media and influencer travel coordination
• VIP experience management
• Last-minute logistics and on-ground execution
Luxury events aren't remembered because they're beautiful.
They're remembered because every detail has been planned before the first guest arrives.
This project highlights the operational side of PR—the work that happens behind the scenes to deliver a seamless brand experience.
Services
PR • Communications • Media Relations • Influencer Marketing • Event Management • Luxury Brand Marketing
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Added a new case study!
One of my favorite parts of what I do is helping businesses evolve into the brand they've always envisioned.
Remedy Beauty Co. came to us looking for a rebrand that felt more distinctive and less cookie-cutter. They wanted the brand to feel chic and current while still feeling elevated and luxurious.
From the logo suite to the marketing collateral and social media templates, every detail was designed to create a cohesive brand experience.
Did we nail it?
I love it 😊
Designed a premium skincare advertisement with a modern editorial aesthetic focused on luxury branding and high-end visual storytelling. The concept features a custom fictional skincare brand, elegant typography, and a clean composition that creates a sophisticated, premium feel.
This project was created as a portfolio piece to showcase my ability to design original marketing visuals for beauty and skincare brands while maintaining a unique, non-copyrighted identity.
What I Designed
Custom fictional skincare brand identity
Luxury product packaging concept
Editorial advertising layout
Premium typography hierarchy
Modern color palette
Marketing-ready social media campaign
High-end visual composition
Nice work 🔥
Complete Social Media Marketing: For Service Based Business
Successfully managed the client’s social media presence across LinkedIn, Instagram, Facebook, Twitter, YouTube, and Pinterest. I created and implemented a complete SMM strategy, planned content according to the target audience, and ensured posts were created, scheduled, and published consistently and on time. The strategy helped keep the brand active, relevant, and connected with its target audience, resulting in a satisfied client with the overall service and execution.
