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Behind the Launch: H&M Beauty
A behind-the-scenes case study from an H&M Beauty launch, showcasing my work across PR, media relations and influencer marketing.
Scope included:
• PR logistics & event coordination
• Beauty editor and media outreach
• Influencer & KOL management
• Guest list planning and accreditation
• Media and influencer travel coordination
• VIP experience management
• Last-minute logistics and on-ground execution
Luxury events aren't remembered because they're beautiful.
They're remembered because every detail has been planned before the first guest arrives.
This project highlights the operational side of PR—the work that happens behind the scenes to deliver a seamless brand experience.
Services
PR • Communications • Media Relations • Influencer Marketing • Event Management • Luxury Brand Marketing
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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the luxury handbag ad looks so good
I recently worked on a premium Scent and Perfume brand.
Leading with the æ ligature is a confident call — it hands you an ownable glyph before anyone has read the name, which is rare in fragrance where everyone defaults to a thin serif. The question I'd have is the bottle: does that wordmark still hold at neck-label width, or did you cut a separate lockup for the pack?