Shweta Deshpande's Work | ContraWork by Shweta Deshpande
Shweta Deshpande

Shweta Deshpande

4Y+ Experience PR, Influencer Social Media Strategy

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Shweta is ready for their next project!

Followed by GALLERY L and Razan A

Mumbai, India

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Mumbai, India

Cover image for Behind the Launch: H&M Beauty A
Behind the Launch: H&M Beauty A behind-the-scenes case study from an H&M Beauty launch, showcasing my work across PR, media relations and influencer marketing. Scope included: • PR logistics & event coordination • Beauty editor and media outreach • Influencer & KOL management • Guest list planning and accreditation • Media and influencer travel coordination • VIP experience management • Last-minute logistics and on-ground execution Luxury events aren't remembered because they're beautiful. They're remembered because every detail has been planned before the first guest arrives. This project highlights the operational side of PR—the work that happens behind the scenes to deliver a seamless brand experience. Services PR • Communications • Media Relations • Influencer Marketing • Event Management • Luxury Brand Marketing
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Cover image for Throwing it back to one
Throwing it back to one of my favorite projects! Working behind the scenes on the Onitsuka Tiger Autumn/Winter 2024 editorial with Vogue India was a reminder that the most rewarding moments in fashion often happen long before a campaign goes live. From PR coordination and sourcing the collection to preparing every look for fittings, managing sample movement, supporting the shoot on set, and working closely with both the Vogue India editorial and commercial teams to deliver exclusive campaign assets every detail played a part. There's something incredibly satisfying about seeing rails of clothing slowly become a finished editorial. Fashion PR has never just been about placement. It's about coordination, relationships, timing and making the creative process feel seamless. Still one of those projects I'm proud to have been part of. #FashionPR #LuxuryMarketing #EditorialProduction #BrandPartnerships #InfluencerMarketing #LuxuryFashion #OnitsukaTiger #VogueIndia https://www.vogue.in/promotion/onitsuka-tiger-introduces-its-autumn-winter-2024-collection-in-india
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Cover image for I tend to collect places
I tend to collect places more than things. A beautiful hotel. A fragrance I'll wear for years. A café I'll revisit every time I'm in the city. That's the kind of content I love creating. I'm currently looking to collaborate with PR agencies and brands across beauty, luxury, travel and hospitality. If our aesthetics align, I'd love to connect. Available for campaigns across India, Dubai & Europe #PRAgency (https://www.linkedin.com/search/results/all/?keywords=%23pragency&origin=HASH_TAG_FROM_FEED) #InfluencerMarketing (https://www.linkedin.com/search/results/all/?keywords=%23influencermarketing&origin=HASH_TAG_FROM_FEED) #BeautyPR (https://www.linkedin.com/search/results/all/?keywords=%23beautypr&origin=HASH_TAG_FROM_FEED) #CreatorMarketing (https://www.linkedin.com/search/results/all/?keywords=%23creatormarketing&origin=HASH_TAG_FROM_FEED) #BrandPartnerships (https://www.linkedin.com/search/results/all/?keywords=%23brandpartnerships&origin=HASH_TAG_FROM_FEED) #LuxuryBrands (https://www.linkedin.com/search/results/all/?keywords=%23luxurybrands&origin=HASH_TAG_FROM_FEED) #BeautyIndustry (https://www.linkedin.com/search/results/all/?keywords=%23beautyindustry&origin=HASH_TAG_FROM_FEED) #LuxuryCreator (https://www.linkedin.com/search/results/all/?keywords=%23luxurycreator&origin=HASH_TAG_FROM_FEED) #ContentCreator (https://www.linkedin.com/search/results/all/?keywords=%23contentcreator&origin=HASH_TAG_FROM_FEED) #TravelCreator (https://www.linkedin.com/search/results/all/?keywords=%23travelcreator&origin=HASH_TAG_FROM_FEED) #LuxuryCreator (https://www.linkedin.com/search/results/all/?keywords=%23luxurycreator&origin=HASH_TAG_FROM_FEED) #BeautyCreator (https://www.linkedin.com/search/results/all/?keywords=%23beautycreator&origin=HASH_TAG_FROM_FEED) #LuxuryBeauty (https://www.linkedin.com/search/results/all/?keywords=%23luxurybeauty&origin=HASH_TAG_FROM_FEED) #PRGirl (https://www.linkedin.com/search/results/all/?keywords=%23prgirl&origin=HASH_TAG_FROM_FEED) #InfluencerMarketing (https://www.linkedin.com/search/results/all/?keywords=%23influencermarketing&origin=HASH_TAG_FROM_FEED) #LuxuryLifestyle (https://www.linkedin.com/search/results/all/?keywords=%23luxurylifestyle&origin=HASH_TAG_FROM_FEED) #TravelCreator (https://www.linkedin.com/search/results/all/?keywords=%23travelcreator&origin=HASH_TAG_FROM_FEED) #DubaiCreator (https://www.linkedin.com/search/results/all/?keywords=%23dubaicreator&origin=HASH_TAG_FROM_FEED) #LuxuryTravel (https://www.linkedin.com/search/results/all/?keywords=%23luxurytravel&origin=HASH_TAG_FROM_FEED) #BeautyCommunity (https://www.linkedin.com/search/results/all/?keywords=%23beautycommunity&origin=HASH_TAG_FROM_FEED) #BrandPartnerships (https://www.linkedin.com/search/results/all/?keywords=%23brandpartnerships&origin=HASH_TAG_FROM_FEED) #UGCCreator (https://www.linkedin.com/search/results/all/?keywords=%23ugccreator&origin=HASH_TAG_FROM_FEED) #BeautyCreator (https://www.linkedin.com/search/results/all/?keywords=%23beautycreator&origin=HASH_TAG_FROM_FEED) #LuxuryCreator (https://www.linkedin.com/search/results/all/?keywords=%23luxurycreator&origin=HASH_TAG_FROM_FEED) #UGCCreator (https://www.linkedin.com/search/results/all/?keywords=%23ugccreator&origin=HASH_TAG_FROM_FEED) #CreatorEconomy (https://www.linkedin.com/search/results/all/?keywords=%23creatoreconomy&origin=HASH_TAG_FROM_FEED) #LuxuryBeauty (https://www.linkedin.com/search/results/all/?keywords=%23luxurybeauty&origin=HASH_TAG_FROM_FEED) #TravelContentCreator (https://www.linkedin.com/search/results/all/?keywords=%23travelcontentcreator&origin=HASH_TAG_FROM_FEED) #LifestyleCreator (https://www.linkedin.com/search/results/all/?keywords=%23lifestylecreator&origin=HASH_TAG_FROM_FEED) #BrandCollaborations (https://www.linkedin.com/search/results/all/?keywords=%23brandcollaborations&origin=HASH_TAG_FROM_FEED) #InfluencerMarketing (https://www.linkedin.com/search/results/all/?keywords=%23influencermarketing&origin=HASH_TAG_FROM_FEED) #PRAgency (https://www.linkedin.com/search/results/all/?keywords=%23pragency&origin=HASH_TAG_FROM_FEED) #Milan (https://www.linkedin.com/search/results/all/?keywords=%23milan&origin=HASH_TAG_FROM_FEED) #Paris (https://www.linkedin.com/search/results/all/?keywords=%23paris&origin=HASH_TAG_FROM_FEED) #Dubai (https://www.linkedin.com/search/results/all/?keywords=%23dubai&origin=HASH_TAG_FROM_FEED)
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Sharing some examples of my social media work. The role involved content ideation, social media calendar, community management. I also do creative strategy for shoots and built a jewellery brand and listed on Nykaa.com
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