Behind the Launch: H&M Beauty A

Behind the Launch: H&M Beauty

A behind-the-scenes case study from an H&M Beauty launch, showcasing my work across PR, media relations and influencer marketing.

Scope included:

• PR logistics & event coordination • Beauty editor and media outreach • Influencer & KOL management • Guest list planning and accreditation • Media and influencer travel coordination • VIP experience management • Last-minute logistics and on-ground execution

Luxury events aren't remembered because they're beautiful.

They're remembered because every detail has been planned before the first guest arrives.

This project highlights the operational side of PR—the work that happens behind the scenes to deliver a seamless brand experience.

Services PR • Communications • Media Relations • Influencer Marketing • Event Management • Luxury Brand Marketing