For Daily Daisy, I wanted to create a visual identity that feels fresh, charming, and full of personality. From the playful floral patterns to the packaging and care cards, every touchpoint is designed to make receiving flowers feel a...
Most people see the final logo, but they don’t always see everything that comes before it.
The research. The moodboards. The typography explorations. The sketches that don’t make the cut. The little details that get changed, refined, and tried again.
Serving you some bold branding magic, but this time with a little help from @pacdora 👀
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Mockups play such a big role in bringing a brand to life; you don’t just see the design, you feel how it works in the real world.
From...