Sukaina Shakeel
Brand & Packaging Designer | Print Design
A strong brand identity is more than just a logo.
For Cacao Noir, every decision, from the initial research and sketches to the typography, color palette, illustrations, and brand applications, was made to create a brand that feels premium, distinctive, and memorable.
This is the part of branding I love most: turning an idea into a visual identity that not only looks good, but gives a business a clear and recognizable presence.
Complete carousel link: https://www.instagram.com/p/Dd_lIZ_CLjt/?img_index=1
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No dieline.
No template.
Just measurements.
And honestly, this is one of those moments where you open Illustrator and think:
“Okay… let’s build this.” 😂
I took those measurements and started creating the dieline from scratch.
This is why packaging design isn’t just about making something look pretty.
You also need to understand the structure behind it.
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Alma del Mar boutique hotel branding — part 2/3 🌊
Bringing the identity to life through the hotel newspaper.
For this piece, I wanted the layout to feel like something you’d actually find around the house: a little editorial, a little nostalgic, and full of small details that make the hotel feel lived-in.
From the headlines and menu to the smaller stories and sections, everything follows the same warm, collected feeling of Alma del Mar.
If you're a business owner still operating with just a logo, this one's for you. You deserve a brand that works as hard as you do.
Whether you’re launching, rebranding, or leveling up, let’s build something your community can’t ignore. 🤍
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Most people see the final logo, but they don’t always see everything that comes before it.
The research. The moodboards. The typography explorations. The sketches that don’t make the cut. The little details that get changed, refined, and tried again.
A lot of patience goes into finding the right direction for a brand.
Here’s Bunzo’s Burger Cafe, a little glimpse into the branding process, from the first ideas to the final identity. 🍔
For complete post follow me on Instagram : @designsby_sukaina
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