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Most people see the final logo, but they don’t always see everything that comes before it.
The research. The moodboards. The typography explorations. The sketches that don’t make the cut. The little details that get changed, refined, and tried again.
A lot of patience goes into finding the right direction for a brand.
Here’s Bunzo’s Burger Cafe, a little glimpse into the branding process, from the first ideas to the final identity. 🍔
For complete post follow me on Instagram : @designsby_sukaina
The part that's hardest to show isn't the volume of sketches, it's that most of the work was deciding which directions to stop pursuing. A moodboard is really a record of routes closed off, and closed-off routes don't photograph well. I've started leaving a few of the discarded...
Yes, exactly! The part people don’t see is all the directions that get explored and then intentionally left behind.
That decision-making is such a big part of the process.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Upgoating this.....This is such impressive work!