Shahbaz Dar
Amazon Marketplace Consultant | Amazon PPC & Growth Strategy
Amazon Ads & ChatGPT.
This is a development Amazon sellers and advertisers should keep an eye on.
On September 10, Amazon Ads announced a partnership with OpenAI that allows selected US advertisers to extend their Amazon Ads campaigns into ChatGPT through a pilot program.
What...
Amazon is changing the way product quantity is displayed.
And if you sell products with different pack sizes, this is worth paying attention to.
Amazon has launched a new Total Product Quantity variation theme across 193 product types, primarily in hardlines.
The idea is to make...
Amazon just introduced a new Sponsored Brands format that I think is worth watching.
Sponsored Brands Collections
Instead of promoting one product, advertisers can feature 3–10 related products in a single ad.
The interesting part?
Amazon gives you two options:
→ Manual: You choose...
Amazon PPC doesn't perform the same way every hour of the day.
That's why I like using heat map and daypart analysis when auditing an account.
A campaign can look fine when you look at the overall numbers, but the hourly data can tell a different story.
For example:
→ Are we...
One thing I've changed in the way I manage Amazon PPC:
I don't want to optimize from the dashboard alone.
The dashboard tells you what happened.
The reports help you understand why.
Every week, I like to look at:
• Search terms → what's actually driving sales
• Placement data → where...
