Amazon PPC doesn't perform the same way every hour of the day. That's why I like using heat map a...Amazon PPC doesn't perform the same way every hour of the day. That's why I like using heat map a...
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Shahbaz's avatar
Shahbaz Dar
• Aug 25
Amazon PPC doesn't perform the same way every hour of the day.
That's why I like using heat map and daypart analysis when auditing an account.
A campaign can look fine when you look at the overall numbers, but the hourly data can tell a different story.
For example:
→ Are we spending heavily during low-converting hours? → Are budgets being exhausted before the strongest hours? → Is there a pattern of weaker evening performance? → Are certain days consistently stronger than others? → Did something change in the account that explains a sudden performance shift?
The important part is not just finding a “good” or “bad” hour.
It's understanding why the pattern exists before making a change.
I don't want to increase or decrease bids simply because one part of the day looks weaker.
I'd rather investigate the traffic, conversion, spend, budget pacing and campaign structure first.
Don't just look at the average. Look for the pattern behind it.
That's where heat map analysis becomes useful.
#Amazon #AmazonPPC #AmazonFBA #Ecommerce #AmazonSeller
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