Amazon Ads & ChatGPT. This is a development Amazon sellers and advertisers should keep an eye on....Amazon Ads & ChatGPT. This is a development Amazon sellers and advertisers should keep an eye on....
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Shahbaz Dar
• Sep 24
Amazon Ads & ChatGPT.
This is a development Amazon sellers and advertisers should keep an eye on.
On September 10, Amazon Ads announced a partnership with OpenAI that allows selected US advertisers to extend their Amazon Ads campaigns into ChatGPT through a pilot program.
What caught my attention is where this happens in the customer journey.
People are increasingly using AI to:
→ Research products → Compare options → Ask for recommendations → Make purchase decisions
Amazon is now testing a way for advertisers to reach customers during that process. For Amazon advertisers, this could eventually mean that PPC isn't only about winning the search result on Amazon.
It could also be about being present when the customer is still deciding what to buy.
It's still early. The current program is limited to selected advertisers in the US, so I wouldn't treat this as another channel you need to start planning around tomorrow.
But it's definitely something worth watching.
The bigger question for me is:
As more shopping decisions happen through AI, how will Amazon advertising and product discovery change?
#AmazonAds #AmazonPPC #AmazonFBA #Ecommerce #AI
amazonsellerChatGPTamazonads
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