Essential Brand Identity Design
Starting at
$
1,000
About this service
Summary
Process
FAQs
What happens after I sign the contract?
Once you’ve reviewed and signed the contract, I’ll send you an onboarding email with a link to our Initial Brand Questionnaire and invite you to the collaborative Pinterest board. This kicks off our deep-dive discovery phase.
What will be the final cost?
The cost is tailored to your specific needs and objectives. During our discovery call, we’ll explore your vision and project scope to provide a personalized quote that aligns with your goals.
How long does the whole process take?
Typically spans about 2-4 weeks, depending on how quickly feedback is returned. If revisions or additional graphics are needed, the timeline may also extend slightly.
How many logo concepts will you present?
I’ll provide 2-3 distinct logo concepts based on your questionnaire responses and moodboard, so you have a strong variety to choose from.
How does the revision process work, and if I need more than two revisions?
You’ll begin by reviewing the initial logo concepts and sharing your thoughts during up to two included revision rounds, during which I’ll refine shapes, colors, and typography to capture your vision more precisely. If you find you need further tweaks beyond those two rounds, we can seamlessly extend the process—additional revisions are available for an hourly rate—This ensures that you are completely satisfied with the final design.
What deliverables will I receive at the end?
At the end of the project, you’ll receive your master logo files in vector files—AI and EPS formats, high-resolution PNG and JPG files, and web-optimized SVG or PDF versions, and a compact style-guide PDF outlining proper logo usage, primary and secondary color palettes, and your brand’s typography hierarchy and pairings.
How can I best prepare for our discovery session to make the design process as smooth as possible?
Ahead of our kickoff, please complete the brand questionnaire and gather at least ten images or Pinterest pins that resonate with your vision, along with any current logos, color palettes, or style references you already use. The richer the context you share—about your goals, audience, and aesthetic preferences—the more accurately I can translate your ideas into a focused, on-target design concepts.
Can I add on collateral designs to this package?
Absolutely! Besides these included deliverables, I can help with social-media templates, packaging design, business cards, or any other collateral for an additional fee to further enhance your brand.
If I already have existing brand elements, can you help with other designs?
Sure! I've also provided additional marketing collateral designs based on an existing logo from past clients of mine who wanted to expand their branding (e.g. the NZ Concepts rebranding project in the 'Example Projects' section below), so feel free to contact me for additional services, even if you already have an existing brand and just needs an update!
What's included
Discovery & Creative Direction
We kick things off with a deep-dive workshop to uncover your brand’s mission, audience insights and competitive landscape. From these findings, we craft a strategic creative brief that sets the tone, voice and positioning—ensuring every visual choice serves your core objectives.
Moodboard & Visual Direction
Next, we translate strategy into inspiration. You’ll receive up to two curated moodboard showcasing color references, typography samples, photography styles and pattern concepts. You’ll select one to set the foundation for your brand’s look and feel.
Logo Design Suite
Up to three initial logo concepts are developed, leading to a refined final Logo Suite that includes: a Primary Logo as the anchor of your identity, a Secondary Logo for flexible layouts, a Submark for compact spaces and a Favicon to cement your web presence—each asset delivered in AI, EPS, SVG, PNG, JPG and PDF formats.
Color Palette
A cohesive color system will be created comprising your brand’s primary and secondary colors, along with corresponding digital and print values and suggested pairings to keep everything harmoniously.
Typography Recommendations
You’ll receive a simple, ready‑to‑use type system that covers everything from headlines and subheads to body copy, complete with real‑world usage examples. I'll suggest both free and premium font options; procurement of paid fonts is the client's responsibility. If you choose a paid font, I'll point you to a similar free alternative so you’re never left without a choice.
3D Mockups
Realistic mockups that will showcase your brand in real-world applications according to your business
Mini Brand Guidelines
You’ll receive a concise Brand Guidelines booklet that lays out exactly how to use every piece of your new identity—logo variations, color palette, typography styles and any extra brand elements—in any context. To make it crystal clear, we’ll include polished mockups showing your brand in action across websites, social media, business cards and print materials, serving as a clear reference for consistent, on‑brand application.
Brand Assets Handover
You’ll receive a complete Brand Assets Handover, including all finalized files—PNG, SVG, PDF, EPS—organized and ready for immediate use across print and digital channels. You'll also receive a Bonus Assets Folder packed with ready‑to‑use social media headers and avatars (Facebook, Instagram, LinkedIn), a web‑ready favicon/app icon and a printable one‑page “Brand‑at‑a‑Glance” cheatsheet, so you can launch projects immediately without missing a beat.
2 Revision rounds
You'll have up to two revision rounds to guarantee your satisfaction with the design outcome.
Example projects
Recommendations
(5.0)
Client • May 14, 2024
Recommended
I've been following Bianca on the Internet for a few years and have always appreciated her aesthetic sense and subtlety. My first contact with her work was through the visual identity of a mutual friend and at that moment I decided that Bianca was the professional who would bring Dama Floare's identity to life. I waited a few months until I was able to secure my work at Dama, but I was already anxious to share my decision with Bianca. When I finally called her to talk it was incredible, it seeme
Client • May 14, 2024
Recommended
Bianca’s work is outstanding and I’d wholeheartedly recommend her work to anyone seeking sleek, unique, and truly meaningful design. I have worked on 2 projects with Bianca and her designs are from the heart combined with diligent typographical and visual studies at the essence of every piece. Thank you Bianca - your communication and dedication to understanding your client are unparalleled and you are a joy to work with.
Duration
2 weeks
Skills and tools
Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Industries