Essential Brand Identity Design
Starting at
$
1,500
About this service
Summary
FAQs
How long does the whole process take?
For a basic brand identity package, it typically spans about 2-3 weeks, from the initial questionnaire to delivering the final files, depending on how quickly feedback is returned. If revisions or additional graphics are needed, the timeline may also extend slightly.
How many logo concepts will you present?
I’ll provide up to two distinct logo concepts based on your questionnaire responses and chosen moodboard, so you have a strong variety to choose from and with your feedback, we will arrive to one chosen concept fur further refinement and delivery.
How does the revision process work, and if I need more than two revisions?
To ensure you are completely satisfied with the final result and If needed, you'll have up to two free revision rounds where you will be able to provide your feedback and receive the updates necessary for the each brand asset (logo design suite, color palette, typography and brand elements). Extra rounds or new directions are billed at a fixed rate.
How can I best prepare for our discovery session to make the design process as smooth as possible?
For the discovery session, it's helpful to come with a clear idea of your brand vision, who your audience is, and any design preferences or inspiration you have in mind. The more context and direction you can share, the smoother the process will be and the better I can tailor the designs to fit your brand.
What types of files will I receive?
At the end of the project, you’ll receive your master logo files in vector and raster files, including AI and EPS formats, high-resolution PNG and JPG files, and web-optimized SVG or PDF versions, and a One-Page Brand Sheet Guide delivered in Figma and PDF, outlining proper logo usage, primary and secondary color palettes, your brand’s typography hierarchy and pairings as well as brand-in-use mockups.
Can I request additional deliverables?
Absolutely! Add-ons like extra social media kit, brand stationary, presentations, product labels, or extensive brand guidelines can be quoted separately.
What if I need help after delivery?
I offer post-launch support to make sure your brand assets keep working smoothly for you. Whether you need small updates, new collateral, or just design advice as your brand grows, I’m happy to help. You can book one-off sessions or set up a simple retainer for ongoing support.
What's included
Discovery & Creative Direction
We kick things off with a deep-dive brand questionnaire to uncover your brand’s mission, audience insights and competitive landscape. From these findings, we define the brand’s visual direction prior to define the visual direction and design development.
Moodboard & Visual Direction*
Next, we translate strategy into inspiration. You’ll receive up to two curated moodboards showcasing color references, typography samples, photography styles and pattern concepts. You’ll select one to set the foundation for your brand’s look and feel.
Logo Design Suite*
Up to two initial logo concepts are developed, leading to a refined final Logo Suite that includes: a Primary Logo as the anchor of your identity, a Secondary Logo for flexible layouts, a Submark for compact spaces and a Favicon to cement your web presence—each asset delivered in AI, EPS, SVG, PNG, JPG and PDF formats.
Primary and Secondary Color Palette*
A cohesive color system will be created comprising your brand’s primary and secondary colors, along with corresponding digital and print values and suggested pairings to keep everything harmoniously.
Typography pairing + usage notes*
You’ll receive a simple, ready‑to‑use type system that covers everything from headlines and subheads to body copy, complete with real‑world usage examples. Recommendations may feature both free and premium fonts; procurement of paid fonts is the client's responsibility. A comparable free alternative will be provided if a premium font is suggested.
Brand Elements*
Custom brand elements like icons, patterns, or curated imagery designed to strengthen and enrich your visual identity.
One-Page Brand Guide Sheet
A one-page brand guidelines sheet for proper usage of your new logo and brand elements.
Brand Assets Hand-off
You’ll receive a complete Brand Assets Hand-off, including all finalized files—PNG, SVG, PDF, EPS—organized and ready for immediate use across print and digital channels.
2 Revision rounds
You'll have up to two revision rounds to guarantee your satisfaction with the design outcome. Items marked with an asterisk (*) include up to two revision rounds based on your feedback, ensuring that all the visuals are aligned with your vision.
Example projects
Recommendations
(5.0)
Client • Aug 25, 2025
Recommended
Working with Bianca was a phenomenal experience. She understood the brief very well and was beyond accommodating when it came to showing design directions. Most importantly, which I think is the most valuable attribute for any designer, Bianca has a phenomenal taste. So we knew we were in the right hands when she was coming up with a visual identity.
Client • May 14, 2024
Recommended
I've been following Bianca on the Internet for a few years and have always appreciated her aesthetic sense and subtlety. My first contact with her work was through the visual identity of a mutual friend and at that moment I decided that Bianca was the professional who would bring Dama Floare's identity to life. I waited a few months until I was able to secure my work at Dama, but I was already anxious to share my decision with Bianca. When I finally called her to talk it was incredible, it seeme
Client • May 14, 2024
Recommended
Bianca’s work is outstanding and I’d wholeheartedly recommend her work to anyone seeking sleek, unique, and truly meaningful design. I have worked on 2 projects with Bianca and her designs are from the heart combined with diligent typographical and visual studies at the essence of every piece. Thank you Bianca - your communication and dedication to understanding your client are unparalleled and you are a joy to work with.
Duration
3 weeks
