Strategic Brand Identity Design
Starting at
$
2,500
About this service
Summary
FAQs
What's your process like?
1. Initial Discussion & Workshop We’ll begin with a discovery call or an async message to understand your vision, values, and objectives, guiding you through an in-depth questionnaire and live workshop to define your brand personality, target audience, and competitive landscape. 2. Moodboard & Creative Direction We’ll translate those insights into a curated moodboard of logos, typefaces, textures, colors, and imagery that resonate with your identity, refining until we’re aligned on the perfect style and tone. 3. Identity Development & Refinement I will craft logo concepts and system variations, then guide you through feedback rounds to hone shapes, typography, and color palettes until a final, unmistakable design takes shape. 4. Brand Guidelines & Files Handover I will package your new identity into a comprehensive brand guidelines document and deliver all master files (vector, high-res, and web-ready formats), so you have everything you need to present and protect your brand.
What will be the final cost?
The cost is tailored to your specific needs and objectives. During our discovery call or chat, we’ll explore your vision and project scope to provide a personalized quote that aligns with your goals.
How long does the whole process take?
A full brand identity project typically spans about 4-6 weeks, depending on how quickly feedback is returned and how many deliverables are required. If revisions or additional graphics are needed, the timeline may also extend slightly.
How can I best prepare for our discovery session to make the design process as smooth as possible?
For the discovery session, it's helpful to come with a clear idea of your brand vision, who your audience is, and any design preferences or inspiration you have in mind. The more context and direction you can share, the smoother the process will be and the better I can tailor the designs to fit your brand.
What deliverables will I receive at the end?
At the end of the project, you’ll receive a complete set of brand identity files ready for print and digital use, including logo files in multiple formats (AI, EPS, SVG, JPG, PNG (with transparent background), and a comprehensive brand guidelines PDF document, outlining best practices for the usage of the brand's logo, color palette, typography system and font recommendations. Font licenses are purchased and managed by the client.
What's included
Notion Client Portal
A Notion online hub will be shared with you and guide you through all the project process in order to keep you on track of each necessary step, including FAQs, the brand questionnaire, upload and download of files, and a space for seamless communication. During this step, we will be exchanging documents available like contracts and invoices/purchase orders.
Brand Strategy
The Brand Strategy Phase lays the foundation for a strong and cohesive brand identity. Through in-depth research, discovery, and a collaborative workshop, we define the brand’s core values, positioning, target audience, and unique value proposition. This phase ensures alignment between business goals and visual identity, creating a strategic roadmap for design decisions.
Moodboard & Visual Direction*
Next, we translate strategy into inspiration. You’ll receive up to two curated moodboards showcasing color references, typography samples, photography styles and pattern concepts. You’ll select one to set the foundation for your brand’s look and feel.
Logo Design Suite*
Up to two initial logo concepts are developed, leading to a refined final Logo Suite that includes: a Primary Logo as the anchor of your identity, a Secondary Logo for flexible layouts, a Submark for compact spaces and a Favicon to cement your web presence—each asset delivered in AI, EPS, SVG, PNG, JPG and PDF formats.
Primary and Secondary Color Palette*
A cohesive color system will be created comprising your brand’s primary and secondary colors, along with corresponding digital and print values and suggested pairings to keep everything harmoniously.
Typography pairing + usage notes*
You’ll receive a simple, ready‑to‑use type system that covers everything from headlines and subheads to body copy, complete with real‑world usage examples. Recommendations may feature both free and premium fonts; procurement of paid fonts is the client's responsibility. A comparable free alternative will be provided if a premium font is suggested.
Brand Elements*
Custom brand elements like icons, patterns, or curated imagery designed to strengthen and enrich your visual identity.
Brand Guidelines + Brand-in-Use (Mockups)
You’ll receive a comprehensive Brand Guidelines that lays out exactly how to use every piece of your new identity — logo variations, color palette, typography system and any extra brand elements, in any context. The Brand Guidelines will also include polished Brand-in-Use mockups showing your brand in action across websites, social media, business cards and print materials, serving as a clear reference for consistent, on‑brand application according to your business nature.
Brand Assets Hand-off
You’ll receive a complete Brand Assets Hand-off, including all finalized files—PNG, SVG, PDF, EPS—organized and ready for immediate use across print and digital channels.
2 Revision rounds
You'll have up to two revision rounds to guarantee your satisfaction with the design outcome. Items marked with an asterisk (*) include up to two revision rounds based on your feedback, ensuring that all the visuals are aligned with your vision.
Example projects
Recommendations
(5.0)
Client • Aug 25, 2025
Recommended
Working with Bianca was a phenomenal experience. She understood the brief very well and was beyond accommodating when it came to showing design directions. Most importantly, which I think is the most valuable attribute for any designer, Bianca has a phenomenal taste. So we knew we were in the right hands when she was coming up with a visual identity.
Client • May 14, 2024
Recommended
I've been following Bianca on the Internet for a few years and have always appreciated her aesthetic sense and subtlety. My first contact with her work was through the visual identity of a mutual friend and at that moment I decided that Bianca was the professional who would bring Dama Floare's identity to life. I waited a few months until I was able to secure my work at Dama, but I was already anxious to share my decision with Bianca. When I finally called her to talk it was incredible, it seeme
Client • May 14, 2024
Recommended
Bianca’s work is outstanding and I’d wholeheartedly recommend her work to anyone seeking sleek, unique, and truly meaningful design. I have worked on 2 projects with Bianca and her designs are from the heart combined with diligent typographical and visual studies at the essence of every piece. Thank you Bianca - your communication and dedication to understanding your client are unparalleled and you are a joy to work with.
Duration
4 weeks
