Lite Package | Phase 2 – Expansion
Starting at
$
1,300
About this service
Summary
What's included
1. Brand Strategy & Discovery
- 60–90 min Discovery Call - Brand Questionnaire + Target Audience Profile - Visual Direction & Moodboard - Brand Strategy Summary (tone, positioning, values, keywords)
2. Logo Design
- Primary Logo - Secondary/Alternate Logo - Submark or Icon -Logo Files (PNG, JPG, SVG, PDF) - Light/Dark/Transparent Background Versions
3. Visual Identity System
- Color Palette (Hex + CMYK + RGB) - Font Pairing (Headings, Subheadings, Body) - Brand Pattern or Graphic Element Plus design of key brand collateral: - Business card (front & back) - Thank you card / packaging insert - Email signature - Basic social media templates (feed + story/ post) - Mockups (business card, packaging, social media preview)
4. Brand Guidelines PDF
Comprehensive Brand Style Guide: full document with logo usage rules, full typography and colour breakdown, photography direction, do’s & don’ts etc.
5. Support
- 2 Rounds of Revisions - 1 Week of Post-Launch Support (minor adjustments, file help, etc.)
Example projects
Recommendations
(5.0)
Client • Oct 29, 2025
Recommended
Branding by El really took the time to listen, believe and help me cultivate my vision beyond my expectations. She was extremely thorough and patient with me, and realistic about what we could achieve. She helped me define my target market and develop my brand story to build a connection with my customers in ways I hadn’t thought of! 1000/10 experience!
Duration
3 weeks
Skills and tools
Industries