KAIA Brand Identity | Case Study
Lisette D. Brown
✦ KAIA | Brand Identity Case Study
Client: Conceptual
Industry: Beachwear & Resortwear
Scope: Brand Identity, Packaging, Product Mockups, Copywriting
About: KAIA is a modern beachwear brand designed for the free spirit, made with sustainable materials for timeless comfort.
Tagline: Let the ocean be your inspiration.
KAIA: Logo Variations
Instagram Carousel Post:
Instagram Reel Post:
01 — Project Overview
KAIA is a modern beachwear label inspired by the ocean and defined by clean design, natural flow, and feminine ease. The name, taken from the Hawaiian word for “sea,” embodies intentional living, slow fashion, and sustainable style.
This project was part of a brief challenge to develop a complete brand identity and packaging concept for KAIA’s collection launch.
02 — Project Goals
The objective was to create a visual identity system that:
Captured the quiet beauty of ocean-inspired living
Reflected minimalism with warmth and sophistication
Brought the brand to life through intentional product mockups and packaging design
Positioned KAIA as a high-end, sustainable beachwear brand ready for shelf, stockist, or DTC launch
03 — What I Wanted to Achieve
A timeless logotype with natural flow and coastal-inspired simplicity
A packaging system that evokes elegance and sustainability (tags, pouches, etc.)
A mockup suite that brought KAIA’s world to life—sun-soaked, soft, and intentional
A clear, market-ready showcase of how brand identity translates from digital to physical
Ultimately, I wanted the work to look like it was already on the shelves—ready for production, ready for launch.
Product: Mockup
04 — Creative Challenges
Balancing minimalism with personality:
Designing a clean identity without losing warmth or feminine energy.
Mockup realism:
Ensuring textures, lighting, and product styling felt premium and believable, especially for custom shapes like hang tags and tote bags.
Maintaining consistency:
From logo to label to layout; each element had to feel like part of the same intentional design language.
AI limitations:
Spelling issues and layout inconsistencies with AI-generated mockups required careful iteration and creative direction.
05 — Design Solutions & Outcome
Logo: A clean serif logotype with subtle curves and a wave-inspired "A" for brand storytelling without complexity.
Secondary Logo: A wave icon and stacked serif type gave flexibility across digital and physical assets.
Packaging: Eco-conscious visuals with kraft tones, natural textures, and minimalist label design, balancing brand values with visual simplicity.
Mockups: High-quality product mockups helped simulate a real-world launch, from flatlay tags to tote bags with laid-flat handles. The final tag featured carefully typeset copy and corrected spelling to reinforce credibility.
The result is a market-ready brand identity and packaging system that reflects KAIA’s values with elegance and intention. The mockups transformed the brand from digital concept to physical reality—allowing potential buyers, stockists, or consumers to immediately feel the brand’s world.
Product Hang Tag: Mockup
06 — What I Learned
Mockups matter. They’re not just portfolio filler, they’re the bridge between concept and application. They sell the feeling of a brand.
Micro-typography and layout hierarchy are what elevate a minimal design from flat to refined.
Sustainability messaging must be as much visual as verbal; paper textures, subdued tones, and thoughtful spacing help express intention.
Figma: Website Mockup
07 — How the Solution Benefits the Business
Brand Trust: The refined identity builds immediate credibility and positions KAIA as a premium, intentional brand worthy of shelf space and consumer trust.
Investor Appeal: With full mockups and packaging visuals, KAIA now has a professional, production-ready look that could support retail or direct-to-consumer presentations.
Emotional Connection: The softness, serenity, and storytelling embedded in the identity help connect with a target audience that values slow fashion, coastal living, and design with purpose.
Social/Ad: Design Asset
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Posted Aug 19, 2025
This brand identity project focused on creating a clean, minimalist design system that included a logo suite, packaging elements, and elevated product mockups.
