Coffee Subscription | Sustainable Brand Identity
Lisette D. Brown
✦ Coffee Subscription | Visual Brand Identity
Client: Conceptual
Industry: Coffee Subscription / Specialty Coffee
Scope: Brand Identity, Packaging System, Creative Direction
About: Bruology is a modern coffee subscription offering fresh beans, ground coffee, and compostable pods, all delivered on a flexible schedule in low-waste packaging. Built for the eco-conscious coffee lover.
Tagline: Brew Better. Live Lighter.
Web Banner: Mockup
01 — Overview
Bruology is a modern coffee subscription brand built on the promise of better coffee with less waste. The project focused on developing a bold, eco-conscious brand identity and a flexible packaging system for beans, grounds, and compostable pods.
Brand Kit: Style Guide
View Full Project on Kittl:
02 — Project Goals
To create a modern brand identity and packaging system for Bruology, a coffee subscription that delivers fresh beans, ground coffee, and compostable pods in low-waste packaging. The goal was to design a brand that feels modern, sustainable, and premium, while standing out in a saturated coffee market.
03 — What I Wanted to Achieve
Develop a clean, cohesive visual system adaptable across beans, grounds, and pods.
Align the design with eco-conscious values without looking generic or “greenwashed.”
Build a flexible packaging system that scales across formats (bags, pods, boxes).
Communicate both quality + sustainability to appeal to modern, eco-aware coffee lovers.
✦ Logo Animation
To extend the Bruology identity beyond static visuals, I created a smooth logo animation in Adobe After Effects. The motion reflects the brand’s calm, intentional energy, mimicking the slow pour or fill of brewing coffee.
This dynamic element adds depth to the visual identity, making it more engaging for digital platforms and storytelling. It reinforces Bruology’s philosophy of mindfulness in motion.
Logo Animation
04 — Creative Challenges
Differentiation: Many sustainable coffee brands lean on earthy, muted tones and traditional visuals. This needed a fresh, modern approach.
Consistency Across Formats: Designing packaging that looks cohesive across bags, refill packs, and pod boxes while still highlighting product differences.
Balancing Premium with Eco-Friendly: Ensuring the brand feels premium and lifestyle-driven, while still staying grounded in low-waste, compostable materials.
Instagram Post:
05 — Design Solutions
Logo System: A bold abstract “B” icon shaped from mirrored coffee cups to symbolize morning coffee ritual, balance, and the product itself.
Color Palette: Earth tones with a modern twist, blending warmth, freshness, and sophistication.
Typography: A mix of modern sans-serif for clarity and neutral serif touches for warmth, balancing clean design with artisanal vibes.
Packaging System:
Fresh Beans & Grounds: Recyclable pouches with minimal ink and modular label zones (origin, tasting notes, roast level).
Compostable Pods: Soft-touch eco pods with “Compost Me” iconography to reinforce the brand’s sustainability edge.
Delivery Boxes: One solid color, minimal graphics and messaging like “Subscribe. Sip. Recycle.” for instant recognition.
Visual Language: Minimal illustrations and icons (beans, cups etc.) to reinforce simplicity and approachability.
06 — What I Learned
Sustainability + Style Can Coexist: Eco-conscious packaging doesn’t need to sacrifice modern, premium aesthetics
Systems Matter: Building a flexible design framework ensures packaging works across formats and product lines
Storytelling in Design: From logo to tagline, every element reinforces the brand’s “brew better, live lighter” ethos.
07 — How the Solution Benefits the Business
Established a recognizable, modern identity that sets Bruology apart from competitors
Created a streamlined packaging system, reducing production complexity while keeping the brand look consistent
Strengthened the sustainability message, making it easy for customers to connect eco-conscious choices with everyday rituals
Elevated the brand’s perceived value, allowing Bruology to appeal to both eco-driven and quality-driven coffee lovers.
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Posted Aug 9, 2025
Bruology, a modern coffee subscription for roasted beans, ground blends, and planet-friendly compostable pods, all delivered in low-waste packaging.
