Client: Flushed (Concept Brand) Industry: Beauty & Cosmetics Scope: Visual Identity Design, Logo Design, Messaging

About: Flushed is a bold beauty brand specializing in high-pigment blush designed for all skin tones. The brand was created out of a need for inclusivity; challenging traditional beauty products that often leave deeper complexions underserved. With a playful yet powerful identity, Flushed brings color without compromise, giving every face the flush it deserves.

The project aimed to create a bold, inclusive brand identity that stood out in a saturated cosmetics market. From a playful yet powerful logo design to a clear, story-driven tagline, the identity highlights color, confidence, and inclusivity. The outcome was a visual system that positions Flushed as more than a makeup brand—it’s a statement of representation, fun, and unapologetic beauty.

The goal was to create a bold, inclusive brand identity. The vision was to stand out in a saturated beauty market by building an identity that feels playful, modern, and unapologetic.

Develop a recognizable logo and identity system that captures the fun, high-energy nature of blush

Highlight commitment to inclusivity, ensuring every complexion can find a shade that pops

Create a story-driven brand narrative that speaks directly to beauty lovers who have struggled to find blushes that truly show up on their skin

Market Saturation: Many beauty brands already offer blush, making it hard to differentiate

Representation: Designing a brand that felt truly inclusive without defaulting to cliché “diversity marketing”

Tone of Voice: Striking the right balance between boldness and accessibility, ensuring the brand appealed to Gen Z and millennial consumers without alienating other audiences

Logo & Identity: Designed a playful, script-based logo with a subtle heart icon to symbolize love and inclusivity. The lettering style balances softness with boldness, reflecting the product’s high pigment formula.

Messaging: Created sub taglines like “Blush Without Boundaries” and “Pigment That Pops” to emphasize inclusivity and product performance

Brand Storytelling: Built a narrative around the lived experience of not finding blush that works for all skin tones—positioning Flushed as the solution born out of that frustration

Visual System: Developed a high-energy, pink-forward aesthetic with bold contrasts to stand out on shelves and online

Authenticity matters: Customers resonate with real stories, not just marketing buzzwords. By focusing on the founder’s “why,” we built a stronger emotional connection

Simplicity sells: A clean logo with a unique accent (the heart) creates instant recognition without overcomplicating the brand

Inclusivity is non-negotiable: Designing with all skin tones in mind isn’t just branding—it’s product integrity

The solution gave Flushed:

A clear and differentiated brand identity that stands out in a crowded market

A trustworthy, inclusive image that resonates with underrepresented consumers

A scalable visual system and brand story that can be used consistently across packaging, social media, and campaigns

Flushed is now positioned as a modern, story-driven beauty brand that doesn’t just sell blush—it sells confidence, inclusivity, and fun.

Whether you need a confident logo or a full identity system, Brandingby𝓔𝓵 helps startups and small businesses show up with consistency and confidence.