
Branding Kit: Style Guidelines PDF
Starting at
$
495
About this service
Summary
FAQs
Q: Do I need a logo first?
A: Yes. Your Style Guidelines builds from your logo. If you don’t have one yet, we can start with a Brand Identity package first.
Q: Can I update this later?
A: Absolutely. As your brand grows, your guidelines can evolve. You can always add new assets or update the PDF by me or someone on your team.
Q: How long does it take?
A: On average, 1–2 weeks depending on the scope and feedback turnaround.
Q: Will this help if I work with other designers or marketers?
A: 100%. This is the main reason brands invest in guidelines—so no matter who creates content, your brand looks consistent.
Q: What format is it delivered in?
A: A polished, branded PDF (print + digital friendly). I can also provide editable files upon request.
What's included
Logo Usage Rules
Primary, secondary, and variations with do’s + don’ts.
Color Palette Codes
Exact HEX, RGB, CMYK so your colours never look “off”.
Typography System
Headline, subheading, and body fonts with examples.
Image + Graphic Direction
Style references for photography, icons, and patterns.
Voice + Tone Notes
Messaging that stays true to your brand personality.
Example projects
Recommendations
(5.0)


Recommended
Branding by El really took the time to listen, believe and help me cultivate my vision beyond my expectations. She was extremely thorough and patient with me, and realistic about what we could achieve. She helped me define my target market and develop my brand story to build a connection with my customers in ways I hadn’t thought of! 1000/10 experience!
Duration
2 weeks