Sweet Crumbs | Logo & Visual Brand Identity
Lisette D. Brown
✦ Sweet Crumbs | Logo & Visual Identity
Client: Conceptual
Industry: Bakery
Scope: Logo Suite, Brand Strategy, Visual Identity System, Packaging Mockups, Loyalty Card, Instagram Content, Logo Animation
Tagline: Bliss, Baked Fresh
Mini Brand Style Guide
01 — Project Overview
Sweet Crumbs is a cookie-centric bakery serving freshly baked cookies, brownies, and nostalgic treats made with high-quality ingredients. Whether it's a classic favourite or a custom creation, the brand’s goal is simple: bliss in every bite.
This brand suite was developed for a creative brief challenge to build a warm, joyful, and professional brand identity that could scale across packaging, social content, loyalty cards, and in-store experiences.
Store Front Mockup
02 — Project Goals
To create a bold, cohesive brand identity for Sweet Crumbs, that visually communicates joy, warmth, and quality while standing out in a saturated market.
Visual Identity Stickers Mockup
03 — Creative Challenges
The brief required blending nostalgic sweetness with a modern, scroll-stopping identity.
Differentiating the brand from countless bakeries while maintaining universal visual appeal.
Communicating emotional cues (bliss, freshness, handcrafted warmth) through concise visuals and copy.
Instagram Story Mockups
04 — Design Solutions
Strategic Logo System: Developed a logo suite combining a playful script with a grounded sans-serif for balance. The heart-dot detail subtly reinforces the brand’s focus on care and sweetness.
Tagline & Voice: “Bliss, Baked Fresh” was crafted to instantly evoke warmth and promise quality.
Color & Typography: A rich brown palette paired with soft, approachable type creates a fresh-but-cozy vibe.
Packaging & Loyalty Card Design: Mockups and a loyalty stamp card reinforced brand consistency and customer engagement.
Social Assets: Concept Instagram reel and graphics connected emotionally with audiences while maintaining clear brand recognition.
Brand Identity Style Elements
05 — What I Learned
Visual identity must go beyond aesthetics—it should support storytelling and emotional branding.
Even playful brands benefit from strategic design thinking and meaning-driven decisions.
Small visual details (like a heart-shaped dot or stacked type) can strongly reinforce brand voice.
Loyalty Card Mockup
06 — What I Wanted to Achieve
A cohesive brand suite that’s both consumer-friendly and growth-ready
Visual cues that reinforces the brand’s emotional tone: joy, comfort, and indulgence
Strategic design system that supports social storytelling, retail merchandising, and customer loyalty
Social Media Text Post Series Sample
07 — How the Solution Benefits the Business
The Sweet Crumbs identity positions the bakery as both delightful and nostalgic, instantly communicating quality, joy, and handcrafted goodness. Every touchpoint feels intentional, increasing memorability and customer trust.
Menu Design Mockup
07 — Logo Animation
The Sweet Crumbs logo was animated to bring out the brand’s playful charm. Reinforcing the handcrafted, joyful nature of the bakery. This motion adds personality across Reels, website headers, video intros, etc.
Logo Animation
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Posted Apr 14, 2025
This brand suite was developed for a creative challenge, to build a warm & professional identity that could scale across packaging, socials, loyalty cards etc.
