Client: Conceptual Industry: Food & Beverage Scope: Brand Identity, Packaging, Product Mockups, Copywriting

Tagline: Inspired by the Islands

To develop a full brand identity for Tropina, a coconut water brand rooted in simplicity, refreshment, and island inspiration. The objective was to create a minimal, modern visual system that would reflect the purity of the product while standing out on shelves and digital platforms.

Capture the natural, hydrating quality of the coconut water through design

Build a complete brand suite (logo, color palette, packaging, icons, website, etc.)

Create a cohesive, memorable identity that resonates with health-conscious consumers and modern minimalists

Translating flavour into form: How do you visually represent something that’s simple, clear, and pure without making the brand feel too plain or forgettable?

Standing out in a saturated wellness space: Tropina needed a voice and look that didn’t rely too heavily on cliché tropical visuals.

Balance of visual restraint and personality: Ensuring the branding was minimal but not clinical or boring.

Logo Design: A clean coconut-circle with a curved line mimicking a wave, coconut split, and a subtle smile finished with a wind-swept palm leaf detail.

Color Palette: A gentle gradient of seafoam green, coconut white, palm green, and sandy beige to evoke refreshment and warmth.

Packaging: Clean can and carton mockups using minimalist illustration, clear messaging, and playful nods to island life.

Website & Social: A simple homepage concept and full social toolkit to help communicate the product’s personality across digital touchpoints.

Icon Set & Dielines: Custom vector Stickers and conceptual dieline layout.

Minimalism needs meaning: Stripping things back only works when what remains is intentional.

Symbolism can elevate simplicity: A curve can be more than a line, it can be a wave, a smile, a feeling.

Storytelling is design: Every design decision was a chance to reinforce Tropina’s brand voice: calm, clean, and connected to nature.

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