BÜCHA | Brand Identity Case Study
Lisette D. Brown
✦ Bucha | Brand Identity Case Study
Project Type: Concept Brand Identity Design Challenge
Product: Kombucha
Scope: Logo, Packaging Design (Bottle & Carrier), Flavor Extensions, Posters, Lifestyle Mockups
About: Urban. Bold. Rebellious. A kombucha that throws the peace signs out the window and embraces the raw energy of fermentation.
Taglines: Live Cultures. No BS. / Crisp. Sly. Wildly Refreshing. / Fermented. Fierce.
Instagram Reel Video:
Runner Up Winner in ReadySetBrief's creative design competition.
01 — Project Overview
A bold brand identity concept for a kombucha that rejects the typical wellness aesthetic. BÜCHA is loud, raw, and rebellious, built for the cool kid in the health aisle. Featuring graffiti-inspired visuals, a green tea leaf-monster icon, and punchy typography, this fermented drink packs more than probiotics—it packs attitude.
02 — Project Goals
The goal was to design a kombucha brand that rebels against the usual wellness aesthetic—no pastels, no floral yoga cues. BÜCHA needed to be fierce, expressive, and unapologetic. Something that looks as sharp as it tastes.
03 — What I Wanted to Achieve
Create a loud, punchy identity that flips the script on health drinks
Design a mascot-led system that gives each flavor its own fierce personality
Make kombucha cool for the non-stuffy crowd—bold shelf presence was key
Build a packaging system that is collectible, giftable, and highly visual
04 — Creative Challenges
Kombucha branding is heavily saturated, most lean into clean, natural, and calm
Striking the right balance between rebellious and legible
Designing a visual language that worked across multiple flavors without losing consistency
Making sure it still feels like a health drink... even if it doesn’t look like one
05 — Design Solutions
A sharp wordmark; graffiti-inspired
A fiery leaf-monster mascot as the face of the brand; adapted for every flavour
A tagline system built for attitude:
→ Fermented. Fierce.
→ Live Cultures. No BS.
→ Crisp. Sly. Wildly Refreshing.
Loud backgrounds in green (lime), purple (blueberry), and orange (citrus)
A modular packaging system that allowed for bottles, boxes, posters, and more
Polished, high-contrast mockups and lifestyle scenes to show off shelf appeal
06 — What I Learned
Being bold doesn’t mean sacrificing clarity. Every wild choice needs balance
Creating visual tone through character design adds ownability to each flavor
Copywriting is key: strong brand voice tied everything together
Even gritty brands can be refined (fermented chaos, but make it premium)
07 — How the Solution Benefits the Business
Instantly recognizable on the shelf thanks to strong color contrast & character
Speaks directly to a younger, edgy demographic who crave something different in wellness
Scales easily; ready for new flavors, merch, pop-ups, and promo campaigns
The system opens the door for limited drops, influencer kits, and collabs
Differentiates itself by breaking the kombucha category’s rules
Sticker Merch: Mockup
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Posted Aug 19, 2025
A bold, rebellious kombucha brand with an urban edge, made to stand out from soft wellness trends and speak to Gen Z with attitude and antioxidants.
Likes
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Views
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Timeline
Apr 24, 2025 - Apr 25, 2025
