The Pledge: Laying the Creative Foundation

Ítalo Sanches

(0)

Starting at

1,000

About this service

Summary

"A delivered project is where the designer's lifetime of study and practice and his innate skill as an artist come together to produce such an almost magical display." Italo Sanches

The Pledge: Laying the Creative Foundation

In my design "tricks", The Pledge corresponds to the initial phase of a brand and its processes. Here, we delve into the depths of your vision for the brand, exploring every detail and capturing the essence of your concept, without leaving aside your needs and expectations as a customer.

As a master of visual dynamics and balance, we start with a blank canvas, ready to turn ideas into reality. Here, we lay the creative foundation, exploring your ideas, goals and brand personality. By fully understanding your vision, we can build a solid framework that will guide the entire design process.

Each line, letter, shape and color is carefully selected to establish an attractive brand, this step being essential to laying the foundations on which we will build the "visual magic" that is to come.

The Ideal Package for You If:

Just started your business

Need to reformulate your business

You need to validate your business demand before investing larger amounts

Need something simple to understand and quick

You have a restricted budget and are worried about it

Don't feel ready for a full branding service yet

Embracing the role of a design “wizard” is not a matter of smoke and mirrors; it's about mastering the art of visual expression and creative storytelling, creating a memorable experience for my clients.

By honing skills in creating captivating visual narratives, leveraging data-driven insights, and utilizing persuasive design techniques, I add more value to my clients' brands, influencing their perceptions and generating impactful results.

So I encourage each of us to stand out, embrace our "inner magician" and strive to create experiences that are truly enchanting.

And finally, I leave you with a reflection: Are You Watching Closely?

Process

My Processes

Understand & Plan

Create & Run

Analyze & Evolve

How I Work

Briefing: Visual design study based on the client's brief and history

Creative Process: Refinement of concepts and ideas generated through research

Development: Creation and composition of the new brand, with its variations, colors and fonts

Export: Export of the new brand and its elements, in the main formats for immediate use

Brand Manual: Development of the Brand Manual, with all important information for its best use

Main Scope:

All processes that must be carried out in the briefing/research phase and that are necessary for the new brand to achieve the stipulated objectives.

Project Briefing Summary

Visual Identity Canvas (Golden Circle, Objectives and more)

MoodBoard of Positive References (Segment Brands)

Secondary Scope:

All processes must be carried out sequentially and well defined, for the development of the new brand to be assertive, achieving the expected final result.

Visual Proposal for the Graphic Symbol (Concepts and other ideas)

Typography Study (typographic archetype of the logo and supporting texts)

Color Palette Study (Applied Color Psychology and 2 options)

Presentation of the New Brand (Studies, objectives, concepts and others)

Development of the Brand Manual (Forms of use and rules)

What's included

Logo and its Variations
In the main formats used, such as PNG, JPG, PDF, SVG, AI and EPS. Includes version of the brand chosen for copyright registration.
Brand Usage Manual
File with essential information for the correct use of the brand, typography and colors, important for future partnerships and applications.
Copyright Registration
Via the It's Mine System.

Example projects