I create data-driven and strategic social media ad campaigns designed to maximize engagement, conversions, and brand growth. By combining experience design, audience insights, and high-performing creatives, I ensure every campaign resonates with the right audience and delivers measurable results. My approach focuses on continuous optimization, leveraging A/B testing, and refining strategies to drive sustainable business success.

Define campaign objectives and success metrics

Identify target audience and buyer personas

Conduct competitor analysis and positioning study

Develop a strategic advertising plan

Design high-converting ad creatives (static & animated)

Craft compelling ad copy (headlines, descriptions, CTAs)

Develop A/B testing variations for better performance

Set up campaigns on Meta Ads, Google Ads, or other platforms

Implement precise targeting, budget allocation, and bid strategy

Optimize landing pages for better conversion (if applicable)

Monitor key metrics (CTR, CPC, ROAS, conversions)

Provide weekly or monthly performance reports

Analyze data and adjust strategies for better results

Identify winning campaigns and scale efficiently

Develop retargeting strategies for higher ROI

Handover best-performing strategies and provide training if needed