Social media ads strategy and monitoring by Juliana E. Escaleira

Social media ads strategy and monitoring

Juliana E. Escaleira

Contact for pricing

About this service

Summary

I create data-driven and strategic social media ad campaigns designed to maximize engagement, conversions, and brand growth. By combining experience design, audience insights, and high-performing creatives, I ensure every campaign resonates with the right audience and delivers measurable results. My approach focuses on continuous optimization, leveraging A/B testing, and refining strategies to drive sustainable business success.

Process

Step 1: Strategy & planning

Define campaign objectives and success metrics

Identify target audience and buyer personas

Conduct competitor analysis and positioning study

Develop a strategic advertising plan

Step 2: Ad creatives & copywriting

Design high-converting ad creatives (static & animated)

Craft compelling ad copy (headlines, descriptions, CTAs)

Develop A/B testing variations for better performance

Step 3: Campaign setup & optimization

Set up campaigns on Meta Ads, Google Ads, or other platforms

Implement precise targeting, budget allocation, and bid strategy

Optimize landing pages for better conversion (if applicable)

Step 4: Performance tracking & reporting

Monitor key metrics (CTR, CPC, ROAS, conversions)

Provide weekly or monthly performance reports

Analyze data and adjust strategies for better results

Step 5: Scaling & next steps

Identify winning campaigns and scale efficiently

Develop retargeting strategies for higher ROI

Handover best-performing strategies and provide training if needed

What's included

Documentation and guidelines
• Documentation of best-performing strategies • Guidelines for future campaign management

Example projects

Education | Marketing strategy, social media design & Ads

Recommendations

(5.0)

Lauro Muniz • redlineIT Technology Solutions

Client • Aug 12, 2025

Recommended

I worked with Juliana at a previous company and later hired her to rebrand my business and manage social media. She’s creative, strategic, and detail-oriented. The new brand elevated my business, perfectly reflecting its values. On social media, she applied best practices and thorough research to create engaging, on-brand content. The results exceeded expectations.

Bruno Jacques • Gaudi Studio

Client • Jun 2, 2025

Recommended

I had the pleasure to have Juliana as a partner in creating the visual identity and website for Gaudi Studio. She demonstrated a deep understanding of our purpose, translating it into a website that is not only aesthetically pleasing, but also offers an intuitive and engaging experience for our users. With attention to detail and commitment to quality, she led the project with professionalism and creativity, delivering innovative solutions that exceeded my expectations.

Skills and tools

Digital Marketer

Social Media Marketer

Social Media Strategist