Visual Identity | Logo Design

Pro

Juliana E. Escaleira

Starting at

250

About this service

Summary

I create strategic and impactful visual identities, using experience design throughout the entire process to ensure brands not only look great but also connect deeply with their audience. My approach integrates branding, user experience, and design strategy to craft a cohesive identity that enhances recognition and builds trust.

From logos and brand books to social media assets and packaging, I deliver tailored solutions that bring brands to life and make a lasting impact.

What's included

Essential visual identity elements
• Main logo – exclusive and professional brand design. • Logo variations – secondary versions (horizontal, vertical, reduced). • Symbol or icon – graphic element for independent use. • Favicon – icon for browsers and apps.
Visual guidelines and application
• Brand book – document with guidelines for applying the visual identity. • Color palette – primary and secondary brand colors with codes (RGB, CMYK, HEX). • Typography – definition of fonts for titles, text, and highlights. • Image and graphic element style – guidelines for illustrations, patterns, and icons.
Institutional and digital materials
• Business card – design adapted for print and digital versions. • Corporate stationery – templates for letterhead, envelopes, email signatures, badges, etc. • Social media templates – editable designs for posts and stories. • Institutional presentation – professional template for pitch decks and commercial proposals.

Example projects