Visual Identity | Logo DesignJuliana Eisenhardt Escaleira
A tailored, strategic, experience-driven identity system for brands ready to be seen — and recognized. This service is built for businesses that want more than just a logo: they need to shape the soul of their brand, translating its essence into visuals that build trust, stand out in a crowded market, and create a lasting connection with their audience.
What's included
Main logo
A custom-designed, professional logo that captures your brand’s essence and sets the tone for your entire visual identity. Delivery of finalized assets in multiple formats (e.g., PNG, SVG, PDF) suitable for immediate use both in print and digital mediums.
Logo variations
Alternate versions (horizontal, vertical, reduced) to ensure flexibility and consistency across different uses and formats. Delivery of finalized assets in multiple formats (e.g., PNG, SVG, PDF) suitable for immediate use both in print and digital mediums.
Symbol or icon
A standalone graphic element that can be used independently — perfect for social media or branded materials.
Favicon
A simplified version of your logo designed for browser tabs, apps, and digital shortcuts.
Color palette
A curated set of primary and secondary colors, delivered with codes for print and digital (RGB, CMYK, HEX) — for consistent use across platforms.
Typography
Font recommendations for titles, body text, and highlights — all aligned with your brand’s personality and tone of voice.
Pattern Design
Custom brand patterns or textures that add character and depth to your visual identity, ideal for packaging, backgrounds, and branded materials.
Image and graphic element style
Visual direction for illustrations, iconography, and overall brand expression — to ensure cohesion across all content and touchpoints.
Brand book
A beautifully organized brand guide with all visual rules, usage guidelines, and examples — your go-to document for maintaining consistency as your brand grows.
✨ EXTRA: Institutional and digital materials
In addition to the core visual identity, you can also include a full set of branded assets to bring everything to life. These optional extras may include a business card design for both print and digital use, corporate stationery templates (like letterhead, envelopes, email signatures, and name badges), editable social media templates for posts and stories, a branded presentation deck for pitches and proposals — or any other materials your brand might need. Everything is tailored to ensure your visual identity is consistent, polished, and ready to show up wherever your audience is.
These assets help create a cohesive brand presence across every touchpoint — from inbox to Instagram.
Example work
Juliana's other services
Starting at$500
Duration2 weeks
Tags
Adobe Creative Cloud
Adobe Illustrator
Adobe Photoshop
Figma
Brand Design
Brand Strategist
Logo Designer
Service provided by
Juliana Eisenhardt Escaleira proPorto, Portugal
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Visual Identity | Logo DesignJuliana Eisenhardt Escaleira
Starting at$500
Duration2 weeks
Tags
Adobe Creative Cloud
Adobe Illustrator
Adobe Photoshop
Figma
Brand Design
Brand Strategist
Logo Designer
A tailored, strategic, experience-driven identity system for brands ready to be seen — and recognized. This service is built for businesses that want more than just a logo: they need to shape the soul of their brand, translating its essence into visuals that build trust, stand out in a crowded market, and create a lasting connection with their audience.
What's included
Main logo
A custom-designed, professional logo that captures your brand’s essence and sets the tone for your entire visual identity. Delivery of finalized assets in multiple formats (e.g., PNG, SVG, PDF) suitable for immediate use both in print and digital mediums.
Logo variations
Alternate versions (horizontal, vertical, reduced) to ensure flexibility and consistency across different uses and formats. Delivery of finalized assets in multiple formats (e.g., PNG, SVG, PDF) suitable for immediate use both in print and digital mediums.
Symbol or icon
A standalone graphic element that can be used independently — perfect for social media or branded materials.
Favicon
A simplified version of your logo designed for browser tabs, apps, and digital shortcuts.
Color palette
A curated set of primary and secondary colors, delivered with codes for print and digital (RGB, CMYK, HEX) — for consistent use across platforms.
Typography
Font recommendations for titles, body text, and highlights — all aligned with your brand’s personality and tone of voice.
Pattern Design
Custom brand patterns or textures that add character and depth to your visual identity, ideal for packaging, backgrounds, and branded materials.
Image and graphic element style
Visual direction for illustrations, iconography, and overall brand expression — to ensure cohesion across all content and touchpoints.
Brand book
A beautifully organized brand guide with all visual rules, usage guidelines, and examples — your go-to document for maintaining consistency as your brand grows.
✨ EXTRA: Institutional and digital materials
In addition to the core visual identity, you can also include a full set of branded assets to bring everything to life. These optional extras may include a business card design for both print and digital use, corporate stationery templates (like letterhead, envelopes, email signatures, and name badges), editable social media templates for posts and stories, a branded presentation deck for pitches and proposals — or any other materials your brand might need. Everything is tailored to ensure your visual identity is consistent, polished, and ready to show up wherever your audience is.
These assets help create a cohesive brand presence across every touchpoint — from inbox to Instagram.
Example work
Juliana's other services
$500