What's included

• Essential visual identity elements

  • Main logo – exclusive and professional brand design. • Logo variations – secondary versions (horizontal, vertical, reduced). • Symbol or icon – graphic element for independent use. • Favicon – icon for browsers and apps.

• Visual guidelines and application

  • Brand book – document with guidelines for applying the visual identity. • Color palette – primary and secondary brand colors with codes (RGB, CMYK, HEX). • Typography – definition of fonts for titles, text, and highlights. • Image and graphic element style – guidelines for illustrations, patterns, and icons.

• Institutional and digital materials

  • Business card – design adapted for print and digital versions. • Corporate stationery – templates for letterhead, envelopes, email signatures, badges, etc. • Social media templates – editable designs for posts and stories. • Institutional presentation – professional template for pitch decks and commercial proposals.