Expand the institution's digital presence to attract a larger audience, boost engagement, and convert leads into enrollments. The goal was to fill over 30 classes across 7 cities, 2 states, and online courses, for the institution’s highest-priced program in its category. A key challenge was to communicate the true value of the program and justify the investment for students and their families, positioning the course as a premium, long-term academic solution.

Build a complete and professional visual identity starting from the existing logo. Establish a cohesive design system that strengthens brand perception, elevates communication standards, and ensures visual consistency across all platforms and channels.

Structure and define strategic content pillars, combining educational insights, testimonials, social proof, student success stories, and course highlights. Build emotional and rational connections with both students and guardians throughout the entire decision-making journey.

Develop a clear narrative to justify the course’s premium pricing. Communicate academic excellence, faculty expertise, proven student outcomes, and long-term career value, directly addressing financial decision-makers and reducing enrollment friction.

Design, launch, and optimize highly-targeted campaigns on Meta platforms, utilizing customized creative assets and audience segmentation. Maximize lead generation, optimize conversion rates, and deliver qualified prospects to the sales team.

Automate the entire lead management flow by integrating Meta ads directly into the institution's CRM platform. Automatically route incoming leads to sales agents, reducing manual work and response time while improving sales efficiency and client experience.

Create interactive online events to introduce new courses, allowing prospects to experience real-time demo classes with faculty members and understand the teaching methodology firsthand:

Develop unique visual identities for each event.

Produce full digital communication kits and promotional campaigns.

Build online event platforms with automated registration and confirmation flows.

Send pre-event email reminders with access links.

Activate countdown announcements on social media to boost anticipation and attendance.

Allow live Q&A sessions during events to encourage audience interaction and clarify doubts. After the event, automatically forward participant data to sales agents for timely, personalized follow-up, feedback collection, and tailored enrollment proposals.

Develop and execute in-person brand activations at key exam locations to strengthen brand presence and emotional connection:

Create physical brand touchpoints for students and families on exam days.

Offer on-site support, encouragement, and branded materials to students—providing emotional reassurance during a highly stressful moment.

Increase brand recall among non-students, positioning the institution as a supportive, premium option for future candidates.

Strategically reinforce the brand’s role not just as an educational institution, but as a long-term partner in the student’s journey—especially relevant since most medical students require multiple years of preparation before passing the exam.

Throughout the year, exclusive in-person events were created to strengthen emotional connection and build a true sense of belonging among students, positioning the course not only as a preparation program, but as a supportive family environment during an extremely challenging academic phase.

Organize activities designed to reduce stress levels, promote well-being, and increase student motivation—contributing to better performance in final exams.

Foster a strong community feeling, helping students support one another and stay engaged even in moments of emotional exhaustion, which are common in the long medical exam preparation process.

Strengthen emotional ties between the brand and the students, increasing retention, long-term loyalty, and perceived value.

Additionally, these events organically generated high-volume social media exposure, as students enthusiastically shared their experiences online. Since the primary target audience consisted of young people aged 16 to 25, whose main information source is social media, these organic posts amplified brand awareness, fueled word-of-mouth marketing, and positioned the institution as a reference point in the market — generating consistent, authentic, and highly relevant free publicity.

These activations helped build emotional loyalty, strengthened brand visibility at critical decision moments, and positioned the institution as a caring and results-driven partner committed to student success over time.

✅ +60% growth in followers in just 1.5 years ✅ 100% of classes filled, both in-person and online ✅ Greater brand recognition within the education sector

Ready to elevate your brand’s digital presence and achieve outstanding results?