Expanding the institution's digital presence to attract more followers, generate engagement, and convert the audience into enrollments. The goal was to fill more than 30 classes across 7 cities, 2 states, and the online course version. The challenge was to effectively communicate the real value of the program and justify the investment for students and their guardians, as it was the most expensive course in its category.

Complementary visual identity creation – Until then, the institution only had a logo. We developed a strategic visual identity to strengthen the brand and create a more professional and engaging communication.

Strategic editorial lines – We designed a content strategy tailored to the target audience, blending educational posts, testimonials, course differentials, and social proof to reinforce authority and build connections.

Value positioning – Since the course had a higher price point, it was crucial to create a narrative that conveyed credibility and excellence, demonstrating to students—and especially their guardians—why this investment was worth it.

High-impact campaigns – We developed targeted ads optimized for conversion, designed to reach the right audience at the right time, ensuring high returns and maximizing enrollments.

✅ +60% growth in followers in just 1.5 years ✅ 100% of classes filled, both in-person and online ✅ Greater brand recognition within the education sector

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