Website Design & Development

Pro

Juliana E. Escaleira

Starting at

500

About this service

Summary

Your website should do more than just look good — it should feel right. It needs to be intuitive, reflect your brand’s vibe, and guide your audience through a seamless experience across every touchpoint.

This service is all about crafting custom, experience-driven websites where strategy, design, and storytelling work together. From the first discovery session to launch day, every decision is intentional — building a digital presence that’s not only beautiful, but smart, scalable, and truly yours.

Ready to design an experience, not just a website?

Process

1) Discovery & Brand Alignment 🔍

The process kicks off with a thoughtful questionnaire — designed not just to collect info, but to help reflect on what the brand truly stands for. It’s an opportunity to define voice, values, and how the website should support the full experience — whether that means capturing the vibe of a physical space, aligning digital touchpoints, or driving conversions.

Alongside that, the existing visual identity is reviewed to ensure everything feels cohesive and on-brand. If there’s no identity yet or something’s missing (like logo variations, colors, or typography), these can be created* — keeping the whole project visually aligned from start to finish. * for an additional fee

2) UX Strategy & Wireframes 🗺️

With the foundation set, it’s time to sketch the experience. This phase focuses on mapping out the site’s structure and navigation — always with clarity, flow, and accessibility in mind. The goal is to make the user journey feel natural, intuitive, and friction-free from the very first click.

3) Custom UI Design 🎨

Here’s where the personality comes in. Visuals are designed to reflect the brand’s vibe while delivering a clean, easy-to-navigate experience. Every color, font, and layout decision is made with intention — so the site doesn’t just look great, it feels aligned with who the brand is.

4) Development & Responsiveness 🧩

Once the design is approved, the site is brought to life on the platform that fits best — Webflow, WordPress, or another of your choice. It’s built to be responsive, fast, and flexible across all screen sizes, so the experience holds up wherever it’s viewed.

5) Technical Polish 🔧

Behind the visuals, everything is tuned for performance. That means clean code, SEO-friendly structure, accessibility that meets WCAG standards, and GDPR compliance — because beauty and functionality go hand in hand.

6) Launch + 2-Week Support 🚀

Once everything’s tested and approved, it’s launch time. But support doesn’t stop there — you get two full weeks of post-launch help to squash bugs, answer questions, and make sure everything runs smoothly in the real world.

What's included

Custom Website Design
A fully tailored website designed to reflect your brand’s identity, goals, and vibe — delivering a digital presence that feels intentional, cohesive, and unique.
Responsive Layouts
Layouts that adapt seamlessly to all screen sizes — from desktop to mobile — ensuring an effortless browsing experience, wherever your audience is.
User Experience (UX) Optimization
Intuitive navigation and clear calls-to-action are built in to guide visitors naturally through the site, boosting both usability and engagement.
Search Engine Optimization (SEO) Best Practices
From metadata to structure and keyword implementation, everything is optimized to help your site perform better on search engines and reach the right people.
Accessibility Compliance
Design aligned with WCAG 2.1 standards, making sure the experience is inclusive and accessible for all users.
GDPR compliance
Includes cookie consent setup and privacy policy integration — so your site respects user data and stays legally covered.
Performance Optimization
Optimized images and fast load times help your site run smoothly and deliver a better user experience.
Launch & Post-Launch Support
I’ll be by your side during launch to ensure everything runs smoothly. After your site goes live, you'll get 2 weeks of post-launch support to fix bugs, answer questions, and make sure everything is working exactly as it should.