What's included

• Growth Strategy (Month 1)

  This service makes me your go to Growth Marketing Manager or Fractional CMO for your business. I bring 12+ years of experience providing strategy across platforms like Google, Meta, Instagram, Linkedin, Facebook, Twitter, Email, CRMs, and more. --- Advertising (Platform Agnostic) Platform recommendations are made after an extensive understanding of your Funnels, Lead Offers, Sales, Desired KPIs, and current and future strategy. Month 1 Includes: • Client Kick-Off Call • Client & Internal Communication • Recurring calls • Strategy Set-Up/Research • Account Research & Discovery • Ad Account Audit • Tracking Audit • Account Access Set-Up • Campaign Set-Up Project Management • Client Kick-Off Call • Client & Internal Communication • Recurring Calls • Client Account Set Up • Timeline Development & Management • Collect, Organize, and Review Assets Strategy • Client Kick-Off Call • Client & Internal Communication • Recurring Calls • Ensuring Campaign Strategy is Executed

• Strategic Recommendations (Month 2)

  Identify and Share Focus Areas for upcoming Roadmap based on conversations and research in Month 1. KPI Focused: sales, leads, views, engagement. • Audits • Paid Media Advertising •.Social Media Advertising • Email Marketing • Acquisition Channels • Content Strategy • Lead Generation • Funnel Gaps • Identify low hanging fruit This month includes detailed planning for future and current strategies.

• Establish or Optimize Current Reporting and Tracking

  Review current reporting and tracking. Suggest tools or new standard operating procedures.

• Conversion Rate Optimization Testing and Plan - CRO (Ongoing)

  Provide templates, ideas, strategies, roadmaps, stakeholder communication -- based on intimate understanding of client needs and competitive landscape.

• Month 3 and Ongoing

  • Paid Media Management • Strategy • Weekly Reporting • Weekly Calls • Growth Marketing Tests