Island Federal Credit Union, a trusted financial institution based in Long Island, New York, sought to optimize its Google Search campaigns to drive efficiency and prioritize key goals: applications, phone calls, and location directions. Over the course of a year, we implemented strategic and data-driven solutions that significantly enhanced their campaign performance, resulting in measurable success.

To address the client’s challenges and goals, we employed the following strategies:

Advanced Bid Strategies: Leveraged Google Ads’ advanced bid strategies, including Target CPA, Target ROAS, and Maximize Conversions, to align spending with high-value outcomes.

Enhanced Tracking: Ensured accurate tracking of conversions and user actions to provide a clear picture of campaign performance.

Trend-Based Campaigns: Tested campaigns tailored to emerging Google Trends, focusing on refinancing leases and personal small business loans.

Emergency Account Support: Provided immediate response during critical moments, such as halting a hacking attempt within the same day, securing the account with Google Ads support.

Testing Protocol Development: Designed and implemented an A/B testing framework to refine and improve campaign performance over time.

Our execution focused on aligning efforts with Island Federal’s core goals and ensuring seamless operations:

Testing Protocol Implementation: Created a robust testing and documentation process to systematically evaluate campaign variations and optimize for conversion value.

Goal-Centric Optimization: Shifted campaign focus to prioritize applications as the primary objective, followed by phone calls and directions.

Data-Driven Adjustments: Regularly analyzed performance metrics and adapted strategies to improve return on ad spend (ROAS) and reduce overall costs.

Proactive Account Management: Monitored campaigns closely to prevent potential threats and ensure consistent performance.

Through our strategic efforts, Island Federal Credit Union achieved remarkable improvements:

78% Increase in Conversions: A significant boost in completed applications, phone calls, and directions.

321% Increase in ROAS: Dramatically improved return on ad spend, showcasing the efficiency of optimized campaigns.

41% Reduction in Cost Per Conversion: Enhanced cost efficiency across all conversion actions.

A/B Testing Protocol: Established a reliable process for ongoing improvement in conversion rates and campaign effectiveness.

Our collaboration with Island Federal Credit Union demonstrates the power of targeted strategies, advanced tools, and proactive management in driving exceptional results. By focusing on their specific goals and challenges, we delivered measurable success and equipped them with sustainable processes for future growth.