📈 Growth Across Industries 🪴| Pay Per Click @ Lamark Agency 🧪
Juda Borrayo
Overview of My Role
As a Paid Media Specialist at Lamark Media from June 2019 to August 2020, I managed multi-channel advertising campaigns across Google and Bing platforms. My primary focus was driving measurable success for clients in eCommerce, B2B, B2C, and lead generation. I was responsible for managing 6-10 clients simultaneously, creating strategies that aligned with business goals, and delivering outstanding results in fast-paced, high-stakes environments.
Industries & Campaign Types Managed
I worked across a wide range of marketing channels, including:
eCommerce: Managing campaigns for SteelFit USA, Shani Darden, and Gladiator Lacrosse, optimizing ROAS through Google Display, Shopping, and YouTube.
B2B Lead Generation: Driving results for clients like Mix Telematics, Cutera, and The Garden’s Funeral Home with tailored strategies using Google Search and Display.
Fitness and Wellness: Scaling campaigns for Bolay Restaurants and Ra Juice to drive local leads and sales.
Luxury Travel: Promoting online sales and lead generation for AmaWaterways, a premium river cruise provider.
Key Contributions & Skills
Strategic Campaign Management:
Developed paid media strategies for total budgets ranging from 30-100k per month; with individual client budgets ranging in monthly amounts of $3,000 to $70,000/client
Transitioned campaigns from underperforming metrics to exceeding KPIs across ROAS, CPL, and conversion rates.
Creative Direction:
Collaborated with creative teams to test ad formats and identify winning combinations.
Wrote copy and edited and implemented ad creative tailored to client brand identities.
Advanced Tracking and Reporting:
Implemented offline conversion tracking, call tracking metrics, Google Analytics tracking, Google Tag Manager implementations for clients, ensuring proper attribution and improving optimization.
Built and maintained client-facing KPI reports, translating complex data into actionable insights.
Cross-Platform Expertise:
Delivered high ROI using Google Ads, Bing Ads, Call Tracking Metrics, HubSpot, Marketo, and other tools.
Partnered with social media paid teams to align overarching marketing goals.
Campaign Iteration & Testing:
Conducted A/B tests to improve ad performance, creative strategies, and targeting precision.
Reduced CPL for a B2B software client from $966 to $270 within 3 weeks.
Results Achieved
E-Commerce Success:
For Shani Darden, raised ROAS from 11.1 to 20.85 within two months, increasing monthly revenue from $76,337 to $180,000.
Doubled monthly ROAS and revenue for a supplements brand, scaling from $19,619 to $62,000/month using Google Display, Gmail Ads, and YouTube.
Delivered a 215.79% increase in website conversion rates for an eCommerce lacrosse brand.
B2B Excellence:
Generated 164 new medical leads for Cutera at $220 CPL, reducing the cost per conversion by 51.79% and lifting conversion rates by 28%.
Drove a 28% improvement in lead quality for logistics and SaaS clients.
Local Business Growth:
Achieved significant growth for Bolay Restaurants through localized campaigns focused on driving in-person visits and takeout orders.
Key Insights from My Time at Lamark Media
Wearing Multiple Hats:
Functioned as a Media Buyer, Google Ads Expert, Data Analyst, and Campaign Strategist, adapting to the unique needs of each client and industry.
Balancing Multiple Accounts:
Successfully managed 6-10 client accounts concurrently by prioritizing tasks, maintaining client relationships, and ensuring seamless reporting.
Tools of the Trade:
Mastered platforms like Google Ads, Google Analytics, Call Tracking Metrics, and Wrike to execute and analyze campaigns effectively.
Diverse Industry Knowledge:
Gained insights into the distinct challenges of eCommerce, B2B, and B2C advertising, allowing for creative problem-solving and tailored approaches.
Collaboration as a Growth Driver:
Partnered with internal creative and paid social teams to deliver cohesive, high-performing campaigns across multiple channels.
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Juda reported directly to Mike Berkman for 13 Months
Juda reported directly to Bill Bowman for 2 Years
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Posted Dec 15, 2024
Managed 60k-100k monthly budgets across travel, ecommerce, local, and nationwide businesses.
