Question 1

What should I look for in a Google Ads expert's portfolio on Contra?

Accepted Answer

Check for past projects and the results they achieved. Look for a diverse range of clients and industries they have worked with. High-quality portfolios will show successful ad campaigns with metrics like return on ad spend or increased traffic.

Question 2

How do I determine the right goals for my Google Ads campaign?

Accepted Answer

Decide what you want to achieve, like more website visits or product sales. Talk with the expert about your business needs and see what they suggest. Good experts will help you set clear, realistic goals based on your budget and industry trends.

Question 3

How important is experience when hiring a Google Ads expert?

Accepted Answer

Experience helps them understand what works and what doesn't in creating ads. A seasoned expert may have faced and solved many challenges. Check if they've handled projects similar to yours in size and scope.

Question 4

Should I ask for keyword research before starting the project?

Accepted Answer

Yes, it's a good idea to discuss this with the expert. Knowing which keywords they suggest will give you confidence in their understanding of your market. It also helps them fine-tune their approach for better results.

Question 5

How do I ensure the Google Ads expert can handle my project size?

Accepted Answer

Discuss the project scale and see if they have taken on similar tasks. Ask about their process for managing multiple campaigns. They should show examples that demonstrate their capability to juggle large or complex projects.

Question 6

What tools or metrics will the Google Ads expert use to track performance?

Accepted Answer

Ask them about platforms and analytics tools they prefer. They should track key performance indicators like click-through rates and conversion rates. They should explain how these metrics will be reported to you regularly.

Question 7

How do I make sure the Google Ads expert aligns with my brand?

Accepted Answer

Talk to them about your brand's voice, audience, and goals. Experts should tailor their strategies to match your brand identity. They should be willing to revise ads so they fit your style and message.

Question 8

How do I set timelines for Google Ads project deliverables?

Accepted Answer

Work with the expert to outline clear milestones and deadlines. They should tell you when to expect drafts, optimizations, and reports. Regular meetings can help keep the project on track.

Question 9

What do I need to give the Google Ads expert to get started?

Accepted Answer

Prepare access to your existing Google Ads account if you have one. Share key details about your current marketing channels and target audience. Having everything ready will help them hit the ground running.

Question 10

How often should I communicate with the Google Ads expert?

Accepted Answer

Set a regular schedule for updates to avoid surprises. Weekly or bi-weekly check-ins can help manage expectations. They should be open to answering questions whenever you have them.

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