What should I look for in a Google Ads expert's portfolio on Contra?
Check for past projects and the results they achieved. Look for a diverse range of clients and industries they have worked with. High-quality portfolios will show successful ad campaigns with metrics like return on ad spend or increased traffic.
How do I determine the right goals for my Google Ads campaign?
Decide what you want to achieve, like more website visits or product sales. Talk with the expert about your business needs and see what they suggest. Good experts will help you set clear, realistic goals based on your budget and industry trends.
How important is experience when hiring a Google Ads expert?
Experience helps them understand what works and what doesn't in creating ads. A seasoned expert may have faced and solved many challenges. Check if they've handled projects similar to yours in size and scope.
Should I ask for keyword research before starting the project?
Yes, it's a good idea to discuss this with the expert. Knowing which keywords they suggest will give you confidence in their understanding of your market. It also helps them fine-tune their approach for better results.
How do I ensure the Google Ads expert can handle my project size?
Discuss the project scale and see if they have taken on similar tasks. Ask about their process for managing multiple campaigns. They should show examples that demonstrate their capability to juggle large or complex projects.
What tools or metrics will the Google Ads expert use to track performance?
Ask them about platforms and analytics tools they prefer. They should track key performance indicators like click-through rates and conversion rates. They should explain how these metrics will be reported to you regularly.
How do I make sure the Google Ads expert aligns with my brand?
Talk to them about your brand's voice, audience, and goals. Experts should tailor their strategies to match your brand identity. They should be willing to revise ads so they fit your style and message.
How do I set timelines for Google Ads project deliverables?
Work with the expert to outline clear milestones and deadlines. They should tell you when to expect drafts, optimizations, and reports. Regular meetings can help keep the project on track.
What do I need to give the Google Ads expert to get started?
Prepare access to your existing Google Ads account if you have one. Share key details about your current marketing channels and target audience. Having everything ready will help them hit the ground running.
How often should I communicate with the Google Ads expert?
Set a regular schedule for updates to avoid surprises. Weekly or bi-weekly check-ins can help manage expectations. They should be open to answering questions whenever you have them.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
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