Maximizing ROI in Fitness: $2M+ Revenue, 11K New Members

Core40 and Ascend Fitness, premium fitness studios in San Francisco and Amsterdam, sought to maximize ROI through Meta (Instagram and Facebook) and Google Search campaigns. By implementing localized, creative, and tiered strategies, we achieved over $2 million in revenue from about $100,000 dollars and generated 11,683 new members, and sold more than 4,500 Intro Month packages. Our approach balanced creative optimization with advanced tracking solutions, resulting in highly profitable advertising campaigns.

1. Localized Multi-Platform Approach:

• Google Search: Targeted high-intent keywords like “gyms near me” and “Lagree fitness classes” in English and Dutch.

• Meta: Engaged affluent audiences through interests in yoga, Pilates, wellness brands, and premium lifestyles.

2. Creative Optimization:

• Tested a variety of creative formats, including trainer highlights, custom photography, animations, videos, and carousels.

• Highlighted VIP Unlimited memberships, emphasizing transformation and exclusivity.

3. Behavior-Based Retargeting:

• Designed tiered campaigns:

• Week 1: Focused on FOMO with testimonials and quick benefits.

• Week 2: Showcased success stories and gym transformations.

• Week 3+: Used limited-time offers to create urgency.

4. Overcoming Tracking Challenges:

• Implemented offline conversion tracking and worked with platform providers to resolve inconsistencies.

• Addressed limitations of external platforms like ClassPass for accurate data attribution.

1. Paid Media Campaigns:

• Ran Google Search ads for evergreen and launch campaigns.

• Promoted First Class offers, Intro Month memberships, and VIP packages on Meta.

2. Localized Messaging:

• Adapted ads to resonate with Amsterdam audiences by incorporating Dutch language and local culture.

3. Creative Direction:

• Produced visually engaging content, blending movement, bright colors, and authentic gym experiences.

• Focused on instructor highlights and member stories to build trust and relatability.

4. Performance Monitoring:

• Analyzed weekly campaign data to optimize creatives, targeting, and spend allocation.

• $2M+ Revenue: Achieved through strategic paid media and conversion rate optimization (CRO).

• 11,683 New Members: Converted first-time customers through First Class offers and lead-generation campaigns.

• 4,500+ Intro Month Sales: Resulted from targeted Meta and Google campaigns.

• High-Performing Creatives:

• VIP Unlimited campaigns had the highest ROAS.

• Bright colors, animations, and instructor content drove the highest engagement rates.

• Evergreen Campaign Success: Established ongoing Google Search ads for all 8 locations in California and Amsterdam.

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