SteelFit USA, a supplements brand, faced challenges scaling its e-commerce operations on the Google Platform and maximizing return on ad spend (ROAS). By leveraging a strategic mix of Google Display, Video, and Shopping campaigns, I helped SteelFit achieve over 100% ROAS growth and over 250% revenue growth in under a year, while significantly increasing cross-device conversions and assisted conversions. The campaign brought measurable and consistent performance improvements, turning challenges into a success story.

Segmented audiences based on intent, including:

Developed tailored campaigns to address specific pain points and intent levels.

Designed display and video creatives aligned with audience behaviors.

Rotated creatives monthly to maintain engagement and capitalize on promotions.

Utilized Google Display, Video, and Shopping campaigns to maximize assisted conversions and brand reach.

Implemented a budget distribution strategy to balance prospecting and retargeting.

Leveraged monthly promotions to create urgency and boost conversions.

Adjusted ad copy and creatives based on performance insights and trends.

Built a campaign structure optimized for touchpoints across the customer journey.

Implemented responsive ad designs focusing on benefits like product efficacy, social proof, and quality.

Monitored campaign performance weekly to identify opportunities for improvement.

Adjusted bids, targeting, and placements to prioritize high-performing segments.

Coordinated with the SteelFit team to align campaigns with ongoing promotions.

Reviewed audience insights to refine targeting and creative messaging.

+106.37% Lift in ROAS: Achieved significant efficiency improvements across campaigns.

+255.07% Lift in Revenue: Generated substantial growth in total revenue.

+209.21% Lift in Cross-Device Conversions: Enhanced customer journey touchpoints and multi-device performance.

+227.5% Lift in Assisted Conversions: Increased from 160 in December 2019 to 524 in later months.

Successfully maintained consistent growth while optimizing budget allocation and campaign effectiveness.

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