Mandali Retreats, a luxury wellness retreat center in Italy, sought to maximize return on investment (ROI) across paid media channels, including Meta (Instagram and Facebook), Google Search, and YouTube advertising. Through meticulous strategy, creative direction, and advanced campaign execution, we delivered remarkable results, achieving consistent ROAS above 4 and evergreen campaigns that continue to generate thousands of Euros monthly.

Implemented offline conversion tracking to bridge the gap between online behavior and offline bookings.

Ensured seamless data integration despite delays in receiving client-provided information, enabling precise attribution and campaign optimization.

Developed tiered remarketing campaigns based on user behavior, delivering tailored content at specific time intervals:

Utilized high-quality existing video content, slicing and editing to create diverse ad formats using CapCut.

Designed multiple ad variations by altering the first few seconds to test performance and maximize engagement.

Provided strategic direction for new photo and video shoots, emphasizing the retreat’s serene ambiance and luxurious offerings.

Optimized ad targeting by focusing on high-performing regions, reducing costs, and increasing efficiency.

Built Google Search campaigns to capture branded and high-intent search terms such as "luxury Italian retreats."

Strategically boosted key posts in Meta Ads Manager to amplify reach and trust at pivotal funnel stages.

Integrated testimonials and user-generated content to enhance credibility and engagement.

Set up extensive campaigns with tiered content delivery based on user behavior, effectively nurturing leads and fostering FOMO (fear of missing out).

Built evergreen remarketing funnels that consistently generate high ROAS and ongoing revenue.

Designed and optimized campaigns to generate new leads and sales by targeting both branded terms and broad keywords like "luxury wellness retreats."

Implemented rigorous A/B testing to refine ad copy, targeting, and creative elements for maximum impact.

Conducted weekly analysis to identify opportunities for bid adjustments, audience refinement, and creative updates.

Collaborated closely with the Mandali team to align campaign efforts with ongoing promotions and content initiatives.

+5 ROAS Across Social Media Channels: Consistently achieved exceptional returns on ad spend.

+4 ROAS for Google Search Campaigns: Generated significant revenue from both branded and non-branded search terms.

Evergreen Meta Remarketing Funnels: Delivered thousands of Euros monthly, driving consistent growth.

Enhanced Lead Generation and Sales: Increased bookings for Mandali’s retreats while optimizing costs geographically.

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