Google Ads - Non Profit Grant Build

Juda Borrayo

Contact for pricing

About this service

Summary

Research, copy writing, campaign set up and build - all following the Google Grant requirements.

Includes assistance with denials or optimizing site for Google Grant requirements.

Process

Competitive Research

Keyword Research - Keyword Thematic Structuring

Negative Keyword Research

Campaign Structuring & Planning

Analytics Audit

Analytics Tracking Build

Past Campaign Audit

Copywriting for Ads and Extensions

Copywriting adjusted for Themes

Campaign Build with Best Practices

Final Review before Launch

Reporting & Review

Training - Ongoing Negative Keywords

Pivots & Strategic Shifts - If no Immediate Results

FAQs

Will you help us in the approval process?
Yes. I've helped multiple Non Profits get approved.
Will we be able to manage the Grant ourselves after?
Yes, with some training. Though building new campaigns would be a separate scope.

What's included

Google Grant Best Practices
Set up your Google Grant account so you don't lose the ability to spend up to 10k per month on Google. Copy, Keywords, and Structure - set up to have high quality scores and relevance.
Full Google Search Campaign Build
Build campaigns strategically based on your current or future offers.
Extensive Keyword Research
Using SEM Rush and other tools to uncover the right keywords for your non profit.
Tracking
Work with you to set up the proper conversion tracking using code, Google Adds, Google Analytics, or Google Tag Manager.

Skills and tools

Growth Marketer

Paid Marketing Specialist

Search Engine Marketer