Paid Social Media Ads and Ongoing Strategy

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About this service

Summary

Google Search Ads Set-Up and Ongoing Optimization.
Based on over $3 Million of past campaigns managed across Google and Meta. You will receive a bespoke approach based on your brand's strengths and funnels. Includes ongoing maintenance.

Process

Competitive Research
Keyword Research - Keyword Thematic Structuring
Negative Keyword Research
Campaign Structuring & Planning
Analytics Audit
Analytics Tracking Build
Past Campaign Audit
Copywriting for Ads and Extensions
Copywriting adjusted for Themes
Campaign Build with Best Practices
Final Review before Launch
Reporting & Review
Training - Ongoing Negative Keywords
Pivots & Strategic Shifts - If no Immediate Results

What's included

  • Social Media Ads Set-Up (Month 1)

    Advertising • Client Kick-Off Call • Client & Internal Communication • Recurring calls • Strategy Targeting, Ad Spend Budget recommendation Testing and Optimization Plan Set-Up/Research • Account Research & Discovery • Ad Account Audit • Tracking Audit • Account Access Set-Up • Campaign Set-Up Project Management • Client Kick-Off Call • Client & Internal Communication • Recurring Calls • Client Account Set Up • Timeline Development & Management • Collect, Organize, and Review Assets Strategy • Client Kick-Off Call • Client & Internal Communication • Recurring Calls • Ensuring Campaign Strategy is Executed Month 1 Total: 20-25 hours

  • Social Media Ads Optimization (Month 2)

    Advertising • Client & Internal Communication • Recurring Calls • Launch Meta Ads • Meta Ad Copy • Meta Ads Management and Optimization • Weekly Reporting Strategy • Weekly Report Review • Ensuring Campaign Strategy is Executed Month 2 Total: 15 - 20 Hours Months 3 & On - 15 Hours


Skills and tools

Social Media Marketer

Social Media Strategist

Search Engine Marketer

Facebook Ads

Google Ads

Instagram Ads

WordPress

X Ads