Google Ads Strategy and Ongoing Optimization

Contact for pricing

About this service

Summary

Based on over $3 Million of past campaigns managed across Google and Meta. You will receive a bespoke approach based on your brand's strengths and funnels. Includes ongoing maintenance.

Process

Competitive Research
Keyword Research - Keyword Thematic Structuring
Negative Keyword Research
Campaign Structuring & Planning
Analytics Audit
Analytics Tracking Build
Past Campaign Audit
Copywriting for Ads and Extensions
Copywriting adjusted for Themes
Campaign Build with Best Practices
Final Review before Launch
Reporting & Review
Training - Ongoing Negative Keywords
Pivots & Strategic Shifts - If no Immediate Results

What's included

  • Google Search Strategy, Build, and Optimization

    I will work with your business to find the highest potential ROI strategy to follow with Google Ads. This includes competitive research, keyword research, copywriting, tracking, auditing existing accounts, and making strategic recommendations based on proven strategies.

  • Extensive Audit

    Audit of current Google/YouTube/Paid Media strategies. As well as an audit of your tracking and funnels.

  • Google Ads Set-Up (Month 1)

    Advertising • Client Kick-Off Call • Client & Internal Communication • Recurring calls • Strategy Targeting, Ad Spend Budget recommendation Testing and Optimization Plan Set-Up/Research • Account Research & Discovery • Ad Account Audit • Tracking Audit • Account Access Set-Up • Campaign Set-Up Project Management • Client Kick-Off Call • Client & Internal Communication • Recurring Calls • Client Account Set Up • Timeline Development & Management • Collect, Organize, and Review Assets Strategy • Client Kick-Off Call • Client & Internal Communication • Recurring Calls • Ensuring Campaign Strategy is Executed Month 1 Total: 20-25 hours

  • Google Search Ads Optimization (Month 2)

    Advertising • Client & Internal Communication • Recurring Calls • Launch Google Ads • Google Search Ad Copy • Google Ads Management and Optimization • Weekly Reporting Stragegy • Weekly Report Review • Ensuring Campaign Strategy is Executed Month 2 Total: 15 - 20 Hours Months 3 & On - 15 Hours


Skills and tools

Paid Marketing Specialist

Media Buyer

Search Engine Marketer

Axe

Google Ads

SEMrush

Snov.io