🎨✨ Creative campaign | Shine, connect and persuade

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Mike Maizonada

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About this service

Summary

Creative Strategies That Connect and Persuade 🎨✨

I craft unique advertising campaigns from the initial idea to content planning, achieving memorable results and authentic connections with your target audience.

Service Details: With my Creative Campaign Strategy service, I turn ideas into impactful campaigns that resonate with your audience's emotions and needs. I design your campaign’s overall strategy, from the creative concept to tactical execution across various channels.

Process

My approach blends creativity, data, and analysis to ensure that every element of the campaign achieves business objectives. I define the creative brief, conceptualize the central message, and tailor content for each platform to maximize its impact.

I work closely with you to develop campaigns that stand out, whether on social media, digital media, physical events, or integrated campaigns. The goal is always to deliver a cohesive and memorable experience that drives results.

Key Points:

Creative Brief Definition: I set clear objectives and key messaging to guide the campaign.

Central Concept: Development of the big idea that drives the campaign’s narrative.

Content Planning: Design of materials for various formats, from text to visuals.

Multichannel Execution: Adapting the campaign for each platform to maximize reach and engagement.

Post-Campaign Analysis: Evaluation of results and insights for future optimization.

FAQs

Can you work with my internal team?
Absolutely! I use to collaborate with internal teams to integrate the strategy seamlessly.
How big can the campaign be?
From local campaigns to international strategies. I adapt to your needs.
Do you include the production of visual content?
Depending on the project. I also collaborate with designers, photographers, and videographers to create high-quality materials if need it.
How long does it take to deliver the final content?
My standard delivery depends on the project’s scope and complexity.
Can this service support international campaigns?
Absolutely! I work in both English and Spanish, tailoring content for specific markets.
Can we request an initial consultation to clarify doubts about your services?
Absolutely! I offer a free 30-minute consultation to get to know each other, discuss your project and needs, and determine how I can best assist you.

What's included

Detailed Creative Brief ✍️
A comprehensive document that outlines the campaign objectives, target audience, key messages, and tone. This ensures all aspects of the campaign are aligned from the start.
Central Campaign Concept 💡
The core idea that guides the campaign, ensuring all elements—creative, messaging, and execution—are unified and impactful across all channels.
Content Plan with a Timeline 📅
A structured plan that details the content creation process, including deadlines for each deliverable, ensuring that all materials are ready for deployment on time.
Ready-to-Implement Materials (texts, images, scripts) 🎬
Fully prepared content, including text copy, visuals, and scripts, that are optimized for the campaign’s different platforms, ready to be rolled out.
Post-Campaign Performance Report 📊
A thorough analysis of the campaign’s effectiveness, reviewing key metrics like reach, engagement, and conversions, to provide insights for future optimization.

Example projects