Grey Goose Vodka - Project Manager & Event Production

 Client's goal: Sought to create an event concept to connect with their end consumers.

Service provided: From the initial concept, budgeting, and project design to decor production, social media management, and event execution, we managed the entire event process.

Result: Strengthened consumer engagement and elevated brand positioning in the luxury market.

Budget: From $50,000 - $100,000

Our approach combined design innovation, experiential marketing, and a touch of elegance that perfectly aligned with the brand’s premium image.

Key highlights of the campaign included:

Immersive Decor: We designed and constructed a bespoke event set that made Grey Goose the undeniable centerpiece. The decor reflected the sophistication and luxury of the brand, creating an unforgettable ambiance for guests.

Multimedia Excellence: Our team developed high-quality visuals for screens, flyers, and digital communication. Every element was designed to amplify brand recognition and deliver a seamless, premium aesthetic.

Integrated Strategy: We didn’t stop at design—we worked on the full digital and event communication plan, ensuring the campaign resonated both online and offline. From influencer collaborations to exclusive content, the messaging was cohesive and impactful.

Experiential Launch Party: To debut the campaign, we organized an exclusive event that embodied Grey Goose’s essence. The party featured interactive experiences, curated cocktails, and live entertainment, leaving attendees with a strong emotional connection to the brand.

The launch exceeded expectations, with a stellar turnout, rave reviews, and significant buzz across social media. The project positioned Grey Goose as not just a premium vodka but a lifestyle choice synonymous with elegance and innovation.