Client's goal: Celebrate the 130th anniversary and strengthen consumer loyalty.

Service provided: Storytelling, copywriting, social media strategy, and project management.

Result: Increased consumer loyalty during the anniversary campaign.

Budget: From $10,000 - $50,000

Each bottle was adorned with special messages for the people of Madrid. This initiative was designed to honor Mahou's longstanding status as the city's iconic beer.

The campaign extended across social media, where we developed captivating Instagram Stories that resonated with the local audience, bringing a fresh and personalized touch to the brand. By highlighting Mahou’s deep-rooted connection to Madrid, we fostered a sense of pride among its loyal fans.

The result was a tremendous success—creating a buzz on social media and generating excitement around the anniversary. The campaign not only celebrated Mahou’s legacy but also reinforced its intimate bond with Madrid and its people, solidifying its position as the city's favorite beer.