Client's goal: Promote a new restaurant opening and attract customers with the launch of a new burger.

Service provided: Creation of the campaign idea, development of creatives, launch strategy, and social media campaign design.

Result: Increased event attendance and a boost in brand visibility. Budget: From $10,000 - $50,000

Our strategy included a unique and engaging social media initiative where Instagram followers took control by voting on the ingredients for a one-of-a-kind burger through stories, creating a sense of community and excitement around the brand.

In addition to this interactive online campaign, we crafted exclusive packaging for the burger, giving it a distinct and memorable touch. To make the opening even more unforgettable, we organized a high-energy event that captured the spirit of the Goiko Grill brand and drew a large crowd to the venue.

As an unexpected twist, we completely remodeled the restaurant’s bathroom, turning it into an Instagram-worthy space featuring creative copywriting, including the playful message “More burgers, less drama,” which injected personality and charm into the atmosphere.

The outcome was a tremendous success: the grand opening attracted a huge turnout, while the campaign sparked widespread excitement on social media, strengthening Goiko Grill’s connection with both loyal fans and new customers. The result? A highly impactful, buzzworthy campaign that solidified the brand’s presence and identity in Móstoles.