Netflix / Triple Frontier - Creative & influencer marketing

Client's goal: Launch a creative campaign to promote the release of their new movie Triple Frontier.

Service provided: We carried out an influencer marketing campaign, managing all contracting and profile management of the lead actor.

Result: Expanded user base and increased engagement with promotional content.

Budget: From $10,000 - $50,000

Drawing inspiration from the film's theme, we decided to feature one of Spain’s most infamous thieves, El Dioni, as the campaign’s protagonist.

We pitched the idea to El Dioni, coordinated the collaboration, and were actively involved in producing a series of video content. These videos were skillfully edited into a parody version of the official movie trailer, combining humor, suspense, and a unique twist that resonated with the audience.

The campaign was a huge success, generating immense buzz, and many viewers were left convinced that El Dioni was actually part of the film's cast. This bold and memorable initiative not only engaged fans but also perfectly captured the essence of the movie, making it a standout campaign.