Inocente - StreetMarketing & Project Management

Client's goal: Create a disruptive campaign to raise funds for a charitable cause.

Service provided: Street marketing campaign, storytelling, product launch, e-commerce sales, social media campaign, and project management.

Result: Successfully raised a significant amount for charity during the event and increased brand visibility.

Budget: From $1,000 - $10,000

The campaign's goal was to raise much-needed funds for children who are battling serious illnesses and undergoing treatment in hospitals.

Titled "Te falta calle" (loosely translated as "You’re too gullible"), the campaign played on the concept of how easily people can be fooled by seemingly believable stories. We crafted a series of eye-catching, fake news headlines about celebrities, which were displayed on outdoor posters across the city. Each poster was accompanied by witty, engaging copywriting designed to spark curiosity and amusement.

To take the interaction further, we included QR codes on the posters, which led users to a landing page where they could discover the truth behind the hoax. This playful twist encouraged users to purchase campaign-branded t-shirts or hoodies, with all proceeds going directly to support the foundation’s mission.

The campaign not only gained significant traction on social media, creating a buzz that resonated with the public, but it also played a crucial role in driving awareness and raising funds for the cause.

The campaign culminated in a highly successful gala that raised over €1 million for Fundación Inocente, marking it as one of the most impactful initiatives in support of the foundation’s work.