Beefeater & Ballantines - Multi-Channel Campaign & Branding

Client's goal: Increase awareness of the new Beefeater & Ballantine's Light product line. Service provided: Campaign development in partnership with Glovo, product design, digital strategy, and project management. Result: Increased brand visibility and consumer engagement across key platforms. Estimated budget: From $10,000 - $50,000

The core of the strategy revolved around an exclusive t-shirt giveaway, where the fastest customers who purchased a Ballantine's or Beefeater Light pack received a limited-edition shirt as a special gift.

To amplify the launch of this exciting new product, we took the campaign to social media, sparking excitement and conversation around the initiative. The campaign culminated in a high-energy event at a popular nightclub, where the buzz from online activity translated into an unforgettable in-person experience.

By seamlessly blending digital and physical touchpoints, this multi-channel approach not only boosted product visibility but also deepened the brand’s connection with its loyal audience, creating a memorable and impactful experience that resonated across platforms.