Client´s Goal: Target a younger audience to encourage them to open their first account with Bankia.

Service provided: Creative services, idea generation, storytelling, animation, video production, project management & social media management.

Result: Increased engagement from the younger demographic, leading to higher sign-ups for new accounts.

Budget: From $10,000 - $50,000

The project, titled BankiaTeCuenta, started on Snapchat with the goal of showing younger generations that "economics doesn't have to be boring."

My role involved conceptualizing, producing, and delivering content that made financial education more accessible and appealing.

Branded content creation: Developed engaging and informative content for Bankia’s branded content initiatives, specifically targeting a younger demographic.

Digital formats: Created innovative digital formats, including interactive content and short videos, to connect with the audience on platforms like Snapchat.

At Bankia, I played a crucial role in shaping a creative financial education project that reached and resonated with young people, demonstrating that financial literacy can be both fun and accessible.