Client's goal: Show users how to use their tool and drive engagement.

Service provided: Creation of over 150 videos and YouTube content showcasing tool features and usage, copywriting, storytelling & video editing.

Result: Increased active users and greater interaction with the platform's tools.

Budget: From $10,000 - $50,000

My role focused on developing engaging digital content and building strategies to enhance user engagement and brand presence across various platforms.

Content management on YouTube: Managed and optimized content across YouTube, driving visibility and engagement for the platform’s educational and promotional videos.

Strategic development and digital format production: Led the creation and strategic development of digital formats to engage users, promote the platform’s features, and enhance its digital presence.

Through my work at Genial.ly, I played a key role in shaping the content strategy, ensuring that the platform’s messaging resonated with both existing and potential users, while elevating the brand's position in the market.