Full Brand Identity Design

Starting at

$

1,000

About this service

Summary

More than a single logo, the brand identity plays a crucial part for the recognition and positioning of your brand and having a consistent set of colors, typefaces, icons, images or any other visual element will help you generate much more trust in your customers. With full identity, you will never feel that something is missing at the time of promoting your brand in any environment.

Process

1 - Completion of the Brand Questionnaire
2 - Presentation of Mood-Boards to define brand direction
3 - Research & Competitor Analysis
4 - Brainstorm & Design
5 - Presentation & Revisions
6 - Design Approval & Final Delivery

FAQs

  • How long will take to you to deliver me this project?

    The timeframe really varies depending on the project's scope and complexity. Normally, I ask for 4-6 weeks. Additionally, the speed at which I receive feedback from all stakeholders, if there are multiple, can also influence the timeline.

  • For whom is this package perfect for?

    - For those who are launching a new business, either a business branding or personal branding. - For those who are looking for a rebranding

  • What are the design styles you offer?

    My main specialities include luxury logotype/workdmark logo, monogram and minimalist line-art logo. (Check my latest portfolio projects to get an idea of my style), but feel free to ask me too about a particular design style you want for me to analyse and see if I can help you out.

  • Do you deliver printed items?

    No. At the moment unfortunately I do not provide any type of printing service. You are free to choose where you prefer to hire the service.

  • Do you provide support later after the project is finished?

    Yes, for sure! Once we finish the project, I'll be available to answer any questions or recommendations you need so feel free to send me a message if you need further support!

  • What if I don't like of the first design concepts?

    Fortunately all the designs I've done so far exceeded client's expectations so this is rather rare to happen, however I usually offer up to 3 free revision rounds to guarantee that you receive the desired outcome.

  • Do you offer graphic design services in case I already have a brand identity?

    Sure! Whether if it is for digital or print purposes. You can check my other graphic design services page for more info and contact me for a custom project based on your current brand identity.

  • Do you offer brand identity services in case I already have my logo?

    Sure thing! Even if you already have your logo and are in need of a complete identity that will bring more possibilities for your brand based on your current logo, feel free to request.

What's included

  • Notion Client Portal

    A Notion online hub will be shared with you and guide you through all the project process in order to keep you on track of each necessary step, including FAQs, the brand questionnaire, upload and download of files, and a space for seamlessly communication. During this step, we will be exchanging documents available like contracts and invoices/purchase order.

  • Brand Moodboard

    A collaborative visual semantic panel that will be carefully created, containing ideas for the brand logo, colors, fonts, textures, photography and any other necessary elements to help you come up with a visual direction that best describes your brand, before diving into the design phase.

  • Logo Design Suite

    - Primary Logo (Main Logo) - Secondary Logo (Alternative version of your logo) - Submark (Stripped down logo, great for app icons and profile pictures) - Monogram or Favicon Logo (Small icon version of your logo, usually containing either the logo symbol or initials and perfect to use in the website address bar)

  • Brand Color Palette

    - Definition of the color palette, harmony / combinations, color tones and shades. - Technical Specifications: color codes provided on popular color models such as HEX, RGB, CMYK and Pantone + usage examples

  • Brand Typography System

    - A set of typography pairings (primary and secondary fonts) chosen according to the brand's tone of voice. - Definition of typographic hierarchy + usage examples

  • Brand Imagery

    - Definition of the photography style and guidelines for best usage according to the brand personality and tone of voice. - Iconography & Illustrations: Guidelines for the best usage of the brand icons and illustrations.

  • Additional Brand Elements

    Creation of graphic elements that will add more application possibilities and identity for the brand such as brand patterns, textures, gradients, icons or images.

  • Print & Web Files

    Files exported in both web and print formats including - JPEG, PNG, SVG, EPS and PDF.

  • Full Stationary Design

    This can include: business cards, letterhead, contract, invoice, envelopes or any other item of your choice according to your business needs.

  • Social Media Kit

    A set of editable templates that you can use to elevate your business online. This can include social media posts, stories, highlights, profile banners, ad-banners, thumbnails or any other material of your choice.

  • 3 Revision Rounds

    To ensure you are completely satisfied with the final result and If needed, you'll have up to 3 free revision rounds where you will be able to provide your feedback and receive the updates necessary for the final logo. If more than 3 revisions be required, a charge will be implemented per hours of additional work (€50 / hour).

  • Basic Brand Guidelines Book

    A set of rules/guidelines on how to use properly your brand identity elements such as the brand logo, color palette, typography and other elements.

  • Design Add-ons

    Each project is custom made to fit each client's needs. If you are in need of another, more specific design, feel free to contact me for a custom quote.

  • Ongoing Support

    Continued assistance for any inquiries or clarifications about the brand guidelines, with additional services for updates or additional customizations available at a negotiated fee.

Recommendations

(5.0)

Mia Assunção

Client • May 14, 2024

I've been following Bianca on the Internet for a few years and have always appreciated her aesthetic sense and subtlety. My first contact with her work was through the visual identity of a mutual friend and at that moment I decided that Bianca was the professional who would bring Dama Floare's identity to life. I waited a few months until I was able to secure my work at Dama, but I was already anxious to share my decision with Bianca. When I finally called her to talk it was incredible, it seeme

Elisabeth Heller • ESHQI & co

Client • May 14, 2024

Bianca’s work is outstanding and I’d wholeheartedly recommend her work to anyone seeking sleek, unique, and truly meaningful design. I have worked on 2 projects with Bianca and her designs are from the heart combined with diligent typographical and visual studies at the essence of every piece. Thank you Bianca - your communication and dedication to understanding your client are unparalleled and you are a joy to work with.


Duration

1 week

Skills and tools

Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma

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