CASA — Home & Decor

Casa is a home decor studio, specialized for providing a wide range of decoration items ranging from furniture, lightning textures, to decorative items such as vases, painting walls, and much more, bringing an aesthetic and artistic touch to their products.

They wanted a visual identity that could transmit all the elegance, aesthetic and artistic vibe, having Art as their main inspiration, and that could also bring a soft and vintage approach to their image.

Following all these attributes, for the logo construction I had the idea to bring some slightly elements from Art Nouveau (famous for its elegant curves and long lines), using of geometric shapes and organic lines to bring the artistic and vintage vibe, having also as reference, the ornaments presented in old house gates, following the idea of "Your Own Palace", also presented in the initial project brief, and to bring the ornaments presented in this Art Movement. To transmit a vintage and soft vibe, a set of colors that ranges from neutral to earthy tones was chosen, and which together, provides the sense of softness and elegance for the brand. The typography was chosen to bring this artistic and modern vibe, fitting also with the ornaments and geometry presented in the logo.

Business Type: Furniture & Home Decor

Keywords: Vintage • Artistic • Creative • Elegant • Classy • Authentic

Deliverables: Logo Design Suite • Color Palette • Typography • Brand Guidelines Book • Stationary Design • Packaging Design • Merchandise • Social Media Templates

Timeframe: 4 weeks

Develop a refined and artistic brand identity that embodies CASA’s elegance, aesthetic sensibility, and vintage charm.

Incorporate Art Nouveau-inspired elements, blending geometric shapes and organic lines to enhance the brand’s artistic appeal.

Design a sophisticated logo influenced by classic architectural ornaments, aligning with the concept of "Your Own Palace."

Establish a harmonious color palette of neutral and earthy tones to evoke softness, warmth, and timeless elegance.

Select typography that complements the artistic and modern vibe, ensuring cohesion across all brand elements.