GEORGIA BAUTISTA / Brand Identity Design

Bianca Santiago

Georgia Bautista is a Brazilian born in Rio de Janeiro, raised in São Paulo and currently lives and works in Goiânia. Since she was a little girl, she is passionate about illustration, having already developed and published some of her authorial works through her Instagram. Also in love with the tattoo world, the artist currently performs some flashes and is an apprentice in the area, having as main tattoo styles Blackwork and Dottwork in her illustrations.
Nature and art are her main sources of inspiration when composing her illustrations. She likes to tattoo elements such as animals, botany, female figures and elements with a mystical theme. The artist wanted to leave a message for her visual identity, that nature and art for her go hand in hand, and she would not be able to have one without the other.
Project Details
Business Type: Tattoo Studio
Keywords: Classy • Dark • Elegant • Mystic • Delicate • Whitchy
Deliverables: Logo Design Suite • Color Palette • Typography • Stationary Design • Illustrations • Social Media Graphics
Timeframe: 4 weeks
Project Objectives
Craft a Distinctive Brand Identity – Design a versatile logo suite that embodies a classy, dark, elegant, mystic, delicate, and witchy aesthetic.
Develop Cohesive Visual Elements – Curate a color palette and typography system that reinforce the studio’s refined yet mysterious vibe.
Produce Branded Collateral – Create stationery (business cards, letterheads, envelopes) that extend the identity across all client touchpoints.
Illustrate Signature Motifs – Develop bespoke illustrations (animals, botany, feminine figures, mystical elements) for use in tattoos and marketing.
Design Engaging Social Media Graphics – Produce templates and assets to communicate promotions, flash designs, and studio personality online.
Moodboard
Moodboard
Brand Identity Concept
Brand Identity Concept
Main Logo
Main Logo
Logo versions
Logo versions
Submarks
Submarks
Business Card
Business Card
Brand Colors
Brand Colors
Brand Typography
Brand Typography
Stationary Design
Stationary Design
Stationary Design
Stationary Design
Brand Icons
Brand Icons
Instagram Post Template
Instagram Post Template
Instagram Post Template
Instagram Post Template
Instagram Post Template
Instagram Post Template
Instagram Post Template
Instagram Post Template
Instagram Post Template
Instagram Post Template
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Posted Apr 30, 2025

A dark and elegant Brand Identity project developed for the Brazilian Tattoo Artist — Georgia Bautista

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