DAME en NOIR / Branding & UI/UX Design

DAME IN NOIR is a fashion brand that focuses in avant-garde fashion. With high-end products of sustainable and ethical sources, the brand aims to bring alternative style with a luxurious, minimalistic and elegant feeling for strong and authentic women.

Dame en Noir’s branding is developed according to its values and core. Taking into account what the brand wanted to present, the logotype were inspired by the most famous luxury brands and a modern serif typeface was chosen to represent the brand’s feeling of luxury and authority, together with other visual elements which were also strategically chosen in order to show the brand’s real essence for its audience.

Project Overview: A branding and visual identity project for a fashion brand focused on avant-garde style, sustainability, and elegance.

Luxury fashion brand with a focus on avant-garde, sustainable, and ethical fashion.

Avant-garde fashion

Sustainable & ethical

Luxury

Minimalism

Elegance

Authority & authenticity

Visual identity elements (e.g., Logo design suite, color palette, typography pairings, brand imagery.)

UI/UX Design concept design

Stationary design

Promotional design

Timeframe: 4 weeks

Develop a distinct and sophisticated brand identity for Dame en Noir that reflects its core values and vision.

Communicate luxury, authority, and modern femininity through design.

Ensure all visual elements are aligned to strategically express the brand’s essence to the target audience.

Provide a cohesive and memorable branding system that supports future marketing and product initiatives.